Hard Rock Loyalty Program

[Pax]

Saaay...

...does anyone have the full scoop on what loyalty program...or programs the Hard Rock Hotel Orlando is running these days. When they dropped out of Loews, the party line being tossed around at our stay last October was, "We're working on a new program of our own." Haven't heard about anything except velvet sessions since.

I know about the "old style" all access membership bought online or at the restaurant. The hotel benefits were far less set in stone than Loews. I would love to hear any thoughts on this type, especially how well it's done in getting upgrades.

I had heard rumors of, and believe someone posted here about a new program that is a better clone of the Loews deal. It was mentioned that they have flyers at the front desk, but I couldn't find a single solid detail online anywhere. Ten quatloos to anyone with hard data on this. I'm also wondering if they match other membership tiers (if it even exists of course).

I was just curious, since I like that hotel, and I hadn't seen any dedicated discussion about it.

Much time has passed, and I was wondering if they'd done something. I also figure someone has got to be there currently, or will be that way soon, and might be able to dig into it a bit.

Thanks,

Pax

 

[kevin harrison]

You are invited to get the ALL ACCESS Rock Royalty* superstar treatment!

Congratulations! You have achieved 'Rock Royalty' status in the new ALL ACCESS program* at Hard Rock Hotel at Universal Orlando®! Get ready to enjoy the rock star treatment on your next visit. In addition to your All Access benefits you will receive extra benefits exclusive to Rock Royalty members including a room upgrade*** and two complimentary admissions to our monthly rock 'n' roll cocktail party, Velvet Sessions+. These 'Rock Royalty' exclusives are just for you ... our most loyal rockers. Flash the Hard Rock All Access card at our Cafes, Hotels, and at the online Rock Shop for discounts and special offers. The party never stops when you are a member of the All Access Rock Royalty program, plus we have your complimentary membership waiting for you! Sweet.

Check out all the new benefits and a special offer to come back and visit us in 2009!

You will be receiving a membership kit in the mail within the next 60 days. You must present the All Access card and insert that you will find located in your kit upon check-in at the Hard Rock Hotel® at Universal Orlando® to receive Rock Royalty treatment.

Benefits exclusive to Hard Rock ALL ACCESS Members:
• Welcome gift at check-in
• Early check-in and late check-out when available**
• Complimentary Access to Fitness Center^

Additional ROCK ROYALTY Benefits+ exclusive to Hard Rock Hotel at Universal Orlando®:
• Receive a room upgrade, if available at time of reservation***
• Welcome Amenity (options available at check-in)^^
• (2) Complimentary admissions to Velvet Sessions+
• * Visit www.velvetsessions.com to request your invitation today!
• 50% off Cabana Rentals based on availability++
• VIP Reservation Line & Services

More benefits from Hard Rock:
• First available preferred seating at Hard Rock Cafes
• 10% off merchandise, food and beverage at Hard Rock Cafes (excluding alcohol)
• 10% off in the Online Rock Shop: www.hardrock.com/rockshop

EXCLUSIVE 2009 ALL ACCESS OFFER just for you!

Come back and visit us in 2009 and receive up to 30%* on your room rate

Book online now or call 1-888-823-4466 and be sure to use
Promotion Code: 2AA09

SEE BELOW FOR DISCOUNT DETAILS

*Based on a 5 night length of stay. Minimum 3 night stay required.
Book by March 31, 2009.

Promotion Valid April 19 - Sept. 30, 2009.
Discounts vary from 15% to 30% & are based on seasonal rates.

Based on availability. Advance reservations required.

PRINT THIS EMAIL TO RECEIVE THIS SPECIAL OFFER!

*Benefits are not transferable and subject to change. Rate/discount program restrictions may apply. All Access Rock Royalty benefits apply to Hard Rock Hotel Orlando only. **Early check-in and late-checkout is based upon availability and not guaranteed. ^Applies to all guests in the room. Regular fitness center rules apply. This benefit only applies to Hard Rock Hotel Orlando. ***Upgrade made at time of booking, if available. Does not apply to Suites and Club Level Rooms. Other room category restrictions apply. Upgrade one room per membership. Number of guests in room will impact upgrade. ^^Amenity options available upon check-in. + Event held monthly Jan-Oct. Event for 21 years and older only. Photo ID required. Advance reservations (407-503-2401) required and based on availability, space is limited at this event. Guest must show All Access Card upon check-in at the Velvet Sessions VIP desk for admission on night of event. ++Advance reservations required. Other restrictions apply. See www.hardrock.com/all-access for general All-Access program full terms & conditions. © 2009 Universal Orlando. All rights reserved.


ALL-ACCESS DISCOUNT CHART:
Hard Rock Hotel Value
NOW - Feb 11;
Aug 16 - Sept 30 Regular
Apr 19 - Jun 10 Summer
Jun 11 - Aug 15
3 Night Length of Stay 20% 20% 15%
4 Night Length of Stay 25% 25% 15%
5 Night Length of Stay 30% 25% 20%

 

[damo]

Don't you have to purchase the All Access card? Not much of a loyalty program if you have to pay dues each year.

 

[Pax]

Awesome!

That's what I was looking for. I was hoping for a tier based structure more like t'other, but it'll do.

As for dues, unless they changed it, I believe the membership fee is a one shot deal. You don't pay every year. I think it's about $25-

Thanks so much for digging up the answer Kevin.

I hereby award you ten quatloos.

Pax

 

[TraceyL]

Awesome!

That's what I was looking for. I was hoping for a tier based structure more like t'other, but it'll do.

As for dues, unless they changed it, I believe the membership fee is a one shot deal. You don't pay every year. I think it's about $25-

Thanks so much for digging up the answer Kevin.

I hereby award you ten quatloos.

Pax

It's still a tier based system - believe Kevin's rock royalty status has been conferred on him because of his previous Lowes First level? 'Regular' All Access members do not qualify for this particular package, but still the 'subject to availaility' room upgrade. I have read of different levels of perks - something like Rock VIP & Rock Royalty

.. and yes, All Access is a one off fee

 

[damo]

So, if I purchased one a long time ago, it should still be valid? I tried using mine a few years ago at Hard Rock Cafe and they said it had expired. Hmmm. I wish I wouldn't have thrown it out.

 

[macraven]

damo, you get two cards when you join

the black Hard Rock All Access card and the All Access Hard Rock Cafe card.

one has your points on it and you can redeem them in paying for merch or food at the HRC.

i have $6.68 left on my card that i can still use.

The other is the membership card.
maybe the one they said is not valid did not have any money on it.

of course the program might have changed since i became a member.
maybe they are only doing one card when you sign up now.

 

[macraven]

So, if I purchased one a long time ago, it should still be valid? I tried using mine a few years ago at Hard Rock Cafe and they said it had expired. Hmmm. I wish I wouldn't have thrown it out.

if you wrote down your membership number, you can go to the website and see if you are active.

 

[pauldents]

Come back and visit us in 2009 and receive up to 30%* on your room rate

Book online now or call 1-888-823-4466 and be sure to use
Promotion Code: 2AA09

Anyone tried this?

 

[damo]

if you wrote down your membership number, you can go to the website and see if you are active.

No such luck. I purchased it when I first joined the forums here. I am going to have to do a big search to see what I can find. I do still have the pin that came with it.

 

[macraven]

Anyone tried this?

The AAA discount allows up to 35% off rooms depending on dates.

i use that for my discounts as it has been the best rate for me compared to all the others.

it will vary for people on which discount is best on your dates.
you have to play around with them to come out ahead.

 

[kevin harrison]

It's still a tier based system - believe Kevin's rock royalty status has been conferred on him because of his previous Lowes First level? 'Regular' All Access members do not qualify for this particular package, but still the 'subject to availaility' room upgrade. I have read of different levels of perks - something like Rock VIP & Rock Royalty

.. and yes, All Access is a one off fee

I was a Platinum member previously, got this membership via email combined with the all access card, which I didn't pay for. Never heard of the rock VIP level.

Got a half price cabana with the offer also.

 

[macraven]

kevin harrison's rock loyalty card has no connection to the Loews program.

All Access and the loews program are two different things.

the rock loyalty card is tied in with the HRH and HRC


some people get the rock loyalty one and some don't.

they each are basically the same with one having greater benefits than the other all access program

you will find that the AAA will give you the discounts also, if you don't want to spring for the All Access card or an AP for the parks.

the loews program doesn't have the best perks if you are not at the gold or platinum level. and, it is restricted to ony 2 on site hotels.

 

[TraceyL]

Kev - are you saying you didn;t have All Access membership prior to this Rock Royalty membership?

 

[kevin harrison]

Kev - are you saying you didn;t have All Access membership prior to this Rock Royalty membership?

That's correct. Never had it, never needed too.

 

[TraceyL]

That's interesting - I wonder what criteria were used to decide who got the free All Access membership? I know if a couple of other people who have been given a 'lower' level of free All Access membership - all of whom have stayed previously at HRH -some I know where Gold Loews First, which is why I assumed it was the replacement for You First

I have a 'paid for' AAC, have stayed at HRH (never used my AAC number for booking) but had no Loews status

Free AAC benefits
Welcome Gift at Check-In
Room Upgrade if available
Early Check-in and Late Check-out where available
Free Access to Fitness Center
Email updates and special offers
First available preferred seating at Hard Rock Cafes
10% off merchandise, food and beverage at Hard Rock Cafes (exc alcohol)
10% off in the online Rock Shop: www.hardrock.com/rockshop

 

[kevin harrison]

It's not what you know Tracey !!

 

[coasterluvr]

I too was a Loews First member and had hit Gold level. The last time we stayed at the Hard Rock we were given an upgrade to a King suite for $35 more per night, a welcome gift (fruit and bottled water which was great after a day at the parks), and loved it!!!! Imagine my surprise when I tried to book for Dec 30, 2009-Jan 1, 2010 and was told they no longer participate with the Loews First program, they have a loyalty program that is their own. But no one could tell me about it - you find out about it when you check in.

I booked anyway and decided I should be able to find something online about it, right. Nothing.

I tried calling the hotel last night and they said it is the all-access program they've had for years, they just expanded it. They said I would get a card when I check in and would learn about it then. They did say we could get an upgrade if available when we check in but I am guessing that isn't going to happen because of the dates we will be there.

I was just VERY disappointed to not get detailed info on the program prior to getting there - we have stayed at the Hard Rock for all of the nights we had built up with the Loews First program and have enjoyed all of them!

If anyone has detailed information - please share.

 

[msminniemouse]

We just went the end of August. They gave us the All Access Card for free at checkin, and were able to give us an upgrade from obstructed view to garden view because it was a slow time. The card was also good for 10% off at the hotel and the Hard Rock Cafe, and they gave us a gift of guitar pins for my kids. We were also able to receive late checkout at 1 PM.
This all access card is different from the one you purchase, because you don't accumulate points on it ($20 reward for every $200 spent).

 

[macraven]

I too was a Loews First member and had hit Gold level. The last time we stayed at the Hard Rock we were given an upgrade to a King suite for $35 more per night, a welcome gift (fruit and bottled water which was great after a day at the parks), and loved it!!!! Imagine my surprise when I tried to book for Dec 30, 2009-Jan 1, 2010 and was told they no longer participate with the Loews First program, they have a loyalty program that is their own. But no one could tell me about it - you find out about it when you check in.

I booked anyway and decided I should be able to find something online about it, right. Nothing.

I tried calling the hotel last night and they said it is the all-access program they've had for years, they just expanded it. They said I would get a card when I check in and would learn about it then. They did say we could get an upgrade if available when we check in but I am guessing that isn't going to happen because of the dates we will be there.

I was just VERY disappointed to not get detailed info on the program prior to getting there - we have stayed at the Hard Rock for all of the nights we had built up with the Loews First program and have enjoyed all of them!

If anyone has detailed information - please share.

it was listed on the website in june 2008 that hrh was pulling out of the loews program.
all bookings thru mid July 08 were honored for the loews amenities.
if you read the information for the onsite hotels, it is also listed on the hrh section that they do not participate with loews youfirst.

i have had the all access card for the last 4 years.
i have the AA card and the other card for the points.
i am hoping i can still use the money on that card this year.

if not, it won't be an issue.
i buy a lot from hrc at the store and on line store.
the pins are always calling my name to buy them........




from the website:

Youfirst is Loews Hotels' way of acknowledging and thanking our most loyal guests in ways that are personal and meaningful to them. Some of the benefits of YouFirst include:

Complementary in-room internet for Blue,Gold, and Platinum levels
Room upgrade, based on availability for Blue, Gold, and Platinum levels
Complimentary use of fitness center for Blue, Gold, and Platinum levels
Late check-out for Blue, Gold, and Platinum levels
American Express points (when paying with an American Express card)
Special partner offers

Call Membership Services for more information: 1-800-LOEWS-12 (1-800-563-9712)
Hard Rock Hotel at Universal Orlando does not participate. *Upgrade only applies at time of reservation for Gold and Platinum members based on availability. Blue members will receive upgrade at arrival based on availability. ** The Frequent Flyer Program is a part of our Partner rewards program. The program is only applicable for American Express Points. Negotiated or Discounted rates do not apply toward mileage accumulation.