I think as far as the "celebration" thing goes, they used to do that more often. Then a few years back with the "what's will you celebrate" initiative, they made the CMs wish every person wearing a button Happy Birthday / Anniversary and I think once that was over there was a bit of a backlash that they really stopped saying it. My DW still insists on wishing Happy Birthday / Congratulations to everyone wearing a button, so if we saw you, she probably would've said something. As you say, you don't want to be the person saying "where's MY special treatment", but on the other hand, you want special treatment!! I would've thought you would've gotten a few more things like that - especially at the restaurants.