The general store on the Boardwalk has a variety of things to purchase. I was there in June and I remember they had frozen entrees - like Lean Cuisines - milk, oj, sandwich meats, cheese, pnut butter, jelly, cereals, breads, doughnuts, hot dogs. The 2 liter cokes were $4. I didn't think the bread was outrageous, but can't remember how much. We bought 1/2 gal of milk and I believe it was about $3.50. We also bought the Entenmanns doughnuts and they were the same price as the grocery store (I think 3.89).
I had considered placing an order from Garden Grocer and decided against it because my list had gotten so long and I realized that I didn't need all that stuff.
We were there for a week (family of 4). I packed a small bag with some quick things for breakfast and capri suns and a couple of Easy Mac N Cheese packets for the kids to eat for lunch.
For dinner one night, we had pizza from the boardwalk. It was very good and very inexpensive to feed the 4 of us. We also ate at the Big River Grille one night and it was very good and we thought the price was good.
We also bought refillable mugs for dh and me. You can fill them at the Bakery and at the pool.