No surprise to some that I am going to agree with AV on this one.
People go to films to be entertained (mostly). It's really hard work to entertain someone for 4.5 minutes with a song or 2 hours with a film.
However, it also takes hard work to be pretentious and unentertaining.
Some will want to swat me now, but I find a lot of independent films to be pretentious and unentertaining. They try so hard to be "high brow" that they lose the audience. I recently went to one, a local filmmaker's project with a named star (Terry Hatcher), and came away so bored. They were trying so hard to make this incredibly obvious story into a cliffhanger where all the loose ends came together in the last 5 minutes, that the other 85 minutes were utterly useless. It was garbarge, but it certainly was hard work for the filmmakers.
The Studio system can certainly work all entertainment out of a film in order to meet the marketing monkey or CEO's demands. Indie films suffer from a lack of objective review until it's too late and may lack entertainment from their inception.
I saw the trailers for Pirates and expect it to be a great way to spend 2 hours. I look forward to it. I don't choose my films based on what I think will be nominated for an award. I go for fun. Pirates may be mindless entertainment, but I can name several recent films I've loved that fall exactly into that category.
C.O.
So what does this have to do with NPR? My opinion is that NPR puts too much effort into being pretentious and loses it's entertainment value---but they worked hard at it.