I have one friend/co-worker who is quite anti-Disney. She hates the marketing machine, and feels like she is selling out every time she takes her kids to see a Disney movie. Her view is also that the parks are fake. Fake castles, fake rocks, fake cultural experiences. Characters with creepy plastic eyes all under control of the man. All designed to make you consume more toys you don't want and buy DVDs you don't need. I have given up on convincing her, and we can just have a good laugh about her anti-corporate views sometimes.
But otherwise, I do wish people would enjoy Disney like I did. I actually felt a (little) sad and strangely offended overhearing a family complain about their trip. There we were on the monorail crossing the Seven Seas Lagoon in the evening, and for me I thought it was beautiful to see the ferries crossing the river, and the twinkling lights of Main Street and the iconic castle. And this family was like, "meh, this place is kind of disappointing." Oh well...