I must be the wierd one because ALL of the bread in our store is frozen when it is placed on the shelf and it is absolutely awful when it thaws. It is dry and it stales much faster. Making it into toast causes it to be chewy. Trips to America are absolute heaven. The bread is so incredibly soft it is like eating a cloud. Truly one of our treats.
I have that trouble too whenever I freeze the bread no matter what position i thaw it on (on end laying down etc) one whole side of the bread is hard and lousy.