The Free Hugs Campaign is an Internet meme that appears to have begun in 2004, and was widely publicized in 2006 by a music video. It involves individuals who offer hugs to strangers in public settings. The campaign is an example of a random act of kindness, a selfless act performed by someone for the sole reason of making others feel better. The original organizer has stated in interviews that the purpose is not to get names, phone numbers, or dates.
A video on
YouTube was released on September 22, 2006, and by December 2006, had gained over eight million views. According to the video summary, it was recorded in Sydney. In the video, the main character who is giving out hugs, (identified as "Juan Mann", a pseudonym), walks through the Pitt Street Mall holding up a sign with the words FREE HUGS written on it. Music for the video is provided by Sick Puppies, an Australian band that "Mann" met a year earlier. Shimon Moore, the lead singer of the Sick Puppies who worked at the mall, shot the footage which he later compiled into a video for the song.
Initial distrust of Juan's motivations gives way to a gradual increase of people willing to be hugged, with other huggers (male and female) helping distribute them. After some time, security guards, then police tell them they must stop, as Mann has not obtained public liability insurance for his actions. Mann and his companions used a petition which reached 10,000 signatures to continue the free hugs.
