Although you'd have to buy a camera per pass, when you think of the fact that their prices range from $10 - $15, you're getting a nice deal!
Here's the scoop from their FAQs:
How does the Kodak and Universal Studios Theme Parks Ultimate Experience work?
Buy a specially marked KODAK MAX Water & Sport One-Time-Use Camera and get a 3-D EXPRESS ride access pass FREE inside. Then, bring your 3-D card to Universal Studios Theme Parks, purchase a full-price admission ticket and get express access to the top rides and attractions!
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Where can I use my EXPRESS ride access pass?
At the following Universal Studios Theme Parks: Universal Orlando® Resort and Universal Studios HollywoodTM. To book your exclusive vacation package (available only though Kodak), go to
www.univacations.com/kodak. (or call 1-877-353-9152). Use promotional code: KODAK.
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Can I get the EXPRESS ride access pass from any MAX Water & Sport One-Time-Use Camera?
No. Look for specially marked packages with a picture of the 3-D EXPRESS ride access pass on it. Your pass will be inside!
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Can I request the pass through the mail?
No. The only way to get the pass is to look for specially marked packages with a picture of the 3-D EXPRESS ride access pass on it and buy the camera. Your pass will be inside!
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What benefits do I get with the EXPRESS ride access pass?
There are different, exclusive benefits at Universal Orlando Resort and Universal Studios Hollywood available only from Kodak. Click here for a list.
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How do I plan my Universal Studios Theme Parks vacation?
To book your exclusive vacation package (available only through Kodak) at Universal Orlando Resort or Universal Studios Hollywood, go to:
www.univacations.com/kodak (or call 1-877-353-9152). Use promotional code: KODAK.
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Are there any rules with the EXPRESS ride access pass?
Yes, there are some rules with the EXPRESS ride access pass. The pass can only be used one time and it requires a full-price admission ticket purchase. The entitlements are subject to availability, subject to change without notice and are valid from 4/15/03 - 2/28/04. The entitlements cannot be combined with any other offer, they cannot be used in conjunction with any annual pass and they are not valid for separately ticketed events. The entitlements are valid for one (1) person per card at Universal Orlando® Resort and valid for six (6) people per card (but not valid for per capita sightseeing tours) at Universal Studios HollywoodTM. The pass is not valid at Universal Studios Japan or Universal Port Aventura at Universal Mediterranea. The pass is non-transferable and is for promotional purposes only; it cannot be sold, exchanged or bartered.