To each his own, but as someone who once worked at a hotel that attempted to achieve AAA Five Diamond status, I strongly disagree that the award is silly. Unlike some awards systems, the criteria AAA uses is clearly defined and far less subjective than many people might believe. When service is being evaluated, it isn't just feelings.
Criteria are things like:
- Did the Front Desk representative use the guest's name during check-in?
- Did the hotel staff make eye contact with the guest during the conversation?
- Did the Front Desk representative hand the key to the guest? (Instead of just placing it on the desk in front of the guest.)
- Did the hotel Operator ask the guest if it was okay to place the guest on hold.
- Did the hotel Operator thank the guest for holding when the call was continued.
Those are just some of the random things I remember from going through that process. The criteria may have changed over the years. But, my point is that the expectations of hotels are clearly defined. What's minutiae to one person is important to another.
That said, I firmly agree with your statement that Four or Five Diamond service levels aren't ideal for every guest. You really do need to be in the right frame-of-mind to enjoy being fawned over.