Here's the press release from the folks at Croc:
Press Release, Aug 1, 2006
CROCS TO DEBUT DISNEY FOOTWEAR IN FALL
NIWOT, COLORADO August 1, 2006 Crocs, Inc. (NASDAQ: CROX) today announced that it will introduce a limited edition line of footwear featuring some of Disneys most popular characters. The new line, which will be called Disney by CROCS, will be available at select U.S. retail locations prior to the 2006 Holiday season with an expanded product line launch occurring in Spring 2007.
Ron Snyder, CEO of Crocs, stated, We are incredibly proud and excited to be aligned with one of the worlds leading brands and to bring a truly unique type of product to our customers. Disney characters symbolize fun and magic, and we think they are a particularly good fit with the Crocs brand.
The Disney by CROCS line, which is targeted towards children and adults, will debut with special-edition Mickey Mouse die-cut Adult Beach and Kids Cayman models. These styles will be available in a broad range of two-toned color pallets including Mickeys signature black and red. Other models include an array of unique designs emphasizing the distinctive personalities of Disneys characters including Mickey and Friends, Winnie the Pooh and Friends, Disney Princess, Disney Fairies, as well as Pirates of the Caribbean and Disney*Pixars Toy Story and Cars.
About Crocs, Inc.
Crocs, Inc. is a rapidly growing designer, manufacturer and marketer of footwear for men, women and children under the crocs brand. All of our footwear products incorporate our proprietary closed-cell resin material, which we believe represents a substantial innovation in footwear comfort and functionality. Our proprietary closed-cell resin, which we refer to as croslite enables us to produce a soft and lightweight, non-marking, slip- and odor-resistant shoe. These unique properties make crocs footwear ideal for casual wear, as well as for recreational uses such as boating, hiking, fishing and gardening, and have enabled us to successfully market our products to a broad range of consumers.