Of course, goat-guy didn't seem to grasp that sometimes new ideas can save money. He said that some years ago they'd agreed NOT to "up their lifestyle". That is, they agreed that they were at a comfortable position in life, and they didn't need to do any better -- the idea being that their salaries would continue to increase, but they would not upsize their house, would not upsize their cars, would not buy ipods and cell phones . . . in short, they'd not buy new things just because they were available. While that's not necessarily a bad idea, it's also not smart to make that a blanket decision. A couple things come to mind right away: I pay LESS now for my cell phone than I did for a landline years ago. Now that we can get RedBox movies, we pay LESS than we did back when we rented at Blockbuster. The internet allows me to find bargains to which I had no access years ago. Thanks to online banking, I no longer have to spend a stamp to mail in my bills. Yet he's decided to remain placidly "stuck" in a two-decades ago lifestyle because he's sure that everything new costs more.