Extra Magic Hours

Discussion in 'Disney Rumors and News' started by itutorfortravel, Oct 5, 2017.

  1. ShadeDK

    ShadeDK Permanently Staying in Room 237

    Aug 9, 2017
    Sorry to see them go (as I like making a continuous circuit to get on a ride over and over again), but EMH seem to be dying off (perhaps their extinction should be heralded with a period of EMH solely for DinoLand, which no one would take advantage of anyway??). Keep in mind that EMH were introduced in 2005 - which was a very different time as Disney was trying a number of things to incentivize on-site stays. These days? Ticket prices are up, room rates are up, food prices are up, additional price events and experiences are up - and people still may have trouble booking rooms and finding availability on-site. If the prices haven't driven people away (and most people vote with their wallets), I won't be surprised if the reduction in perks like EMH don't affect the numbers. And if there is a dip? Disney can always throw out a "perk" like "free dining" to pack them in (never mind the math, folks, where paying rack rate for that room to get the dining plan won't really be a savings for many of you over a room discount - there's no such thing as a free QS lunch).

    I'm a bit shocked it took Disney so long to start charging for those extra hours, with things like EMM, After Hours, certain tours, etc. EMH benefits only resort guests for no additional charge - but those resort guests on any given day are only fraction of the total guests coming into the parks. If many of those guests are willing to pay for the privilege of extra time in an uncrowded park, of course Disney will move to the model that generates more revenue. Looking at things like EMM, After Hours, dessert parties, tours with priority ride access, dining packages with guaranteed event seating, etc., Disney knows that it can upsell exclusivity and people will pay. I suspect we'll see more, not less of that. I compare it to the airlines - no matter your ticket, you're all getting to the destination at the same time and the base flight services are all the same. But that doesn't stop a lot of people from spending a lot more money to upgrade to business or first class for a better "experience" (or that air of exclusivity with a few nominal perks). So, like the airlines, Disney is ending meal service for those in coach and handing out peanuts instead - they bet that you'll still take the flight even if you're grumbling about it.

    (And to be clear - I'm not defending the loss of EMH - but I think I understand reasons why it's happening. If anything, I'm a contrarian and might actually want them to introduce even more "pay-to-play" add-ons. Why? Because these things are cyclical, the scales will tip again, and they'll start incentivizing once more after overplaying their hand.)
  2. tlmadden73

    tlmadden73 DIS Veteran

    Oct 9, 2014
    But to have those paid events, you need to cut back on the EMH times.
    Agree ..

    The fact is they don't need these perks to draw people to the parks and/or the resorts anymore.
    (which, let's be honest? between Avatar, Toy Story Land, Star Wars Galaxy's Edge, Epcot changes, Tron and the 50th anniversary of WDW, do we really think they need to do anything special to draw more guests over the next 4-5 years?)

    I wonder what percentage of resort guests utilize the EMH anyway? Sure . . a lot of us on HERE do, but overall? I know, for one, that EMH does not factor into whether I stay onsite or not. I maybe use one day of it, but it is NOT a selling point (to me) like the other perks are (Atmosphere, customer service, 60 day fast passes, bus transportation, magic band convenience, etc.)

    My guess is Disney will continue to slowly kill them off while monetizing the EMH concept with more "Early Morning Magic" and "Disney After Hours" and party events. (Why haven't they done some sort of "Spring Fling" night party at MK?). One day they will just disappear and every park will simply have a Early Morning Magic event you can add on. It is pretty obvious based on the popularity of all these things that people are willing to pay for ways to skip the long lines. These events are great alternatives to simply a "pay" Fast Pass system as these events don't interfere with the "regular" guests who chose not to participate in them.

    I'm surprised we haven't seen an Avatar-land Early Morning Magic .. I'm sure people would buy those up just for the ability to be able to ride Flight of Passage without the long lines (and the impossible to get Fast Pass). My guess is we'll see a Star Wars tour (similar to the AK one now) or a special Early Morning Magic for just the Star Wars Galaxy's Edge when those comes out. People will pay through the NOSE to get early morning, exclusive access to that new land. Disney would be silly to leave that money on the table. Probably the Star Wars hotel guests will have some sort of exclusive morning (or evening) access to Galaxy's Edge to help in the immersion.

    With the Fast Pass system, if Disney feels the need to draw guests to the resorts, they could probably just offer up an extra Fast Pass to resort guests or something.
    ShadeDK likes this.
  3. SarahD112

    SarahD112 Earning My Ears

    No EMH would affect whether we stay on property. That and free dining is what keeps us onsite. Without at least one of those things, we’re probably headed to a nearby hotel or even a condo.

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