As the proud owner of not one, but two thing-a-ma-jigs (the Winnie-the-Pooh and the Space Mountain versions), our toddler chooses to play with them daily. I questioned the price, too, but if he picked out exactly the same toy in three different gift shops as we were breezing through, it must be a winner. He's definitely enjoyed his; hope your son does, too.
Keep the reports coming!