There are only four ways to pay for all these "free" things:
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Development Expense: The limited park pass program through the end of 1999 was paid for by Disney Vacation Development in order to provide an extra incentive for people to buy. They later decided it was more profitable not to provide this incentive.
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Ongoing Marketing: The
DVC Marketing people sometimes mail "gifts" (calendars, license plates, etc.) to us in hopes that they can sell us more points. The sundaes were a DVC marketing expense; they were at the OKW sales office.
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Freebies that are paid for by the restaurants, bars, and shops to drive other sales: The restaurants and bars are not operated out the DVC budget. They can provide happy hour promotions or merchadise deals if they decide it's good business.
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DVC resort operating budget: Anything that not paid for through one of the three methods above, is paid for out of each DVC resort's operating budget -- that means out of our wallets!
So...
If Marketing wants to send me a Christmas card, that fine. But I don't want to pay to send a Christmas card to myself through my DVC dues.
I don't want to pay DVC dues to buy shrimp and steak for people who happen to be at the right place at OKW on the right day of the week. I'd rather have that money in my pocket to buy a meal for my family when and where we want it. (If Marketing wants to feed me shrimp and steak, that's another story.)
The members who plan their vacations around school holidays should not have to subsidize the members who plan their DVC stays around birthdays and anniversaries (by buying fruit baskets for them through DVC dues).
But I'm happy to pay DVC dues so that I can check into a clean, well-maintained condo at a beautiful resort. I know I'll pay for some things that we seldom use (like my DVC resort's share of the WDW transportation system) along with things we use more often.