DVC Customer Loyalty

[Lorana]

My loyalty started waning when they closed Pleasure Island. They continued to make cuts ever since, and I freely admit I have become a bit sour.

Kungaloosh!! I keep hoping with the planned expansion and tv show based on the Society of Explorers and Adventurers, and Disney's move towards things like the Star Wars Hotel, that they will bring back an incarnation of the Adventurer's Club.

 

[Judique]

Boomers, Gen X, Gen Y, and Gen Z Explained (kasasa.com)

This article that I just googled gave me a small understanding of the categories.

I only in the last 10 years or so 'realized' that I was classed as a Boomer. Coming up and coming along, that was not how we were looked at, but somewhere along the way, we got lumped in - born in the early 50ties.

One small paragraph interested me and maybe explains Disney's direction.

'And though their current wealth has been dragged down by not one but two “once-in-a-lifetime” economic crises during their most impactful career years, Millennials stand to inherit over $68 trillion from Baby Boomer parents by the year 2030, setting them up to potentially be the most wealthy generation in U.S. history.'

So maybe this is why Disney is ignoring anybody over 30. They know who has the $ and who will potentially have the most $$$'s. Follow the money if you want answers.
'

 

[Carol_]

I wonder what the stats are on men vs women buying DVC. I bet it’s more men. Or women with men.

Our family purchase was decided on and fully financed by the women in our family.

 

[Evita_W]

I’m an X-r. I know a lot of Boomers are on this forum. My social and work circles are made of mostly millennials so in my I look through a lens of generational differences. I also just did an all day leadership training by Disney recently and wonder how in touch decision makers are with the general public and consumer loyalty. Not just those on DIS boards and what the influencers say. Trying to give a little insight to add to your perspective.

I see new generations wanting to come once to DW but not repetitively. They want to experience all kinds of places. If not from east coast they generally go to many places Florida offers and not just DW. I predict DVC will not be a boom forever. Nostalgia is valued but not tradition, well not expensive ones. They want something iconic, affordable for a splurge and to share pictures to document. Then on to the next. I can’t see the LOYALTY factor happening along with the prices. I think if they don’t offer perks and DVC options that build on that, all other areas will suffer because with loyalty comes ALL the discretionary money. There are many opportunities to experience Customer Satisfaction and Disney would do well to hunt then down. Immediate value and satisfaction is > longstanding investments to the new demographics. Repetitive expensive vacations is not a thing even with mouse lovers. They hug their pictures at night, watch Disney+and look to play something new beyond the horizon. Easy online travel deals and self-planning is a new thing and most of them are going everywhere. It also seems many women are now planning vacations nowadays where as before when DVC started I think men would primarily do the finances and just buy it in one fell swoop. I wonder what the stats are on men vs women buying DVC. I bet it’s more men. Or women with men. I know it was definitely like that in the past. Wonder if DVC will keep up with the shifts.

So I guess my question is about consumer loyalty to Disney and DVC specifically. What are your thoughts? (Can you move to Mousellaneous or another topic?)

This is why I really think APs are on the way out for even WDW. I think whatever program is put in place at DLR will be universal across all Disney Parks (with Tokyo maybe being an exception) and encourage brand loyalty while still allowing for going to all of these different places. I could even see them folding in ABD, the cruise line (replacing the Castaway Club), whatever is left of the Disney Stores, even Disney+, etc. all into the loyalty program to earn and spend points or what have you.

 

[npatellye]

Our family purchase was decided on and fully financed by the women in our family.

Same. My husband pretty much said, “If you want it, buy it.” So I bought it and put his name on it (along with mine). Our purchase was paid for by the “fun money” I saved up from working part-time for a year after being a SAHM.

 

[xWilliam]

I am a cusp millennial/gen z

My wife and I bought DVC because we like the consistency of the Disney product. We know what we're getting. We've traveled a fair bit of the world and still have some sites left to see, but for our kids, and our family, Disney is just easy and laid back enough with a consistent product.

 

[Jack_Sparrow_NJ]

I've got a better idea....which boomer from disboards can we convince to babysit?

I’m a boomer and am way too busy to babysit.

 

[Yinn]

Boomers, Gen X, Gen Y, and Gen Z Explained (kasasa.com)

This article that I just googled gave me a small understanding of the categories.

I only in the last 10 years or so 'realized' that I was classed as a Boomer. Coming up and coming along, that was not how we were looked at, but somewhere along the way, we got lumped in - born in the early 50ties.

One small paragraph interested me and maybe explains Disney's direction.

'And though their current wealth has been dragged down by not one but two “once-in-a-lifetime” economic crises during their most impactful career years, Millennials stand to inherit over $68 trillion from Baby Boomer parents by the year 2030, setting them up to potentially be the most wealthy generation in U.S. history.'

So maybe this is why Disney is ignoring anybody over 30. They know who has the $ and who will potentially have the most $$$'s. Follow the money if you want answers.
'

Ok boomer. More proof that boomers don't understand millennials....

According to your article Millennials are between 25-40. Anyone over 30 would be 67% of that age group. But crucially you missed the next part of your article:

"Generation Z isn’t far behind, projected to hit $33 trillion in income by 2030 — that’s more than a quarter of all global income — and pass Millennials in spending power the year after."

GenZ is what you're after. By 2031 (according to your article) they will have the most spending power.

This makes sense, in 10 years, GenZ will be 16-34 and in full working force while millennials will be 35-50. The entirety of GenZ should be in an upward income trajectory at that point. Compared to Millennials where some will be hitting peak earning years, others will be starting their wind down.

So in essence Disney is preparing to make the shift because in 9 years Millenials will be on the down turn. Millennials will be too old to be valuable to Disney. Omg...we're going to start being the new boomers in 9 years.

Ok Y2k. Noooooooooooooooo