Both my older boys (now 22, and 20) know how to remove them. I was so frustrated that they left one on a sweater I bought for DD so they removed it for me. I didn't realize the tag was there until the morning I wanted her to wear it. I have purchased items while on shopping trips in other towns where they have forgotten to remove those tags and other stores have happily removed them for me. Of course I am a typical looking soccer mom (and military) so I am sure they don't think I stole the item.