Dopey "FIRST RELEASE"

[agnes!]

I've been trying to find this pin on PinPics but have been unsuccessful. It's of a smiling Dopey with both arms inside his sleeves, dated 2008 and has the words "FIRST RELEASE" on the back. Anybody know anything about this pin? I did find two EBay auctions of this pin but the listings had no other information.

Thanks,
agnes!

 

[Babette]

http://eventservices.disney.go.com/pintrading/pin?id=38555
here's the information about it from the disney pin site. It's an open edition pin.

 

[missj1975]

Hi Agnes. Just in case you didn't know what "First Release" was about, Disney just started recently stamping the back of the first order of all pins with "First Release." After that batch is sold out, they will sell more of the same pins but they will no longer have "First Release" stamped on the back. I think they are doing this to make the first batch of pins seem more exclusive and desirable, just another marketing ploy to get us to spend more money.