Central MA here and Shaws shopper as well. I was ticked off last year when they had this because their price per pound was almost double the SALE prices at the competitors stores (so not really a deal IMO) - Price Chopper, Big Y, Stop & Shop. A perk is it is good for $20 off your order and it doesn't HAVE to be a Turkey. Unless Shaws matches the pricing of other stores per pound (or is at least close), I am planning on using the discount towards the "extras" that are reasonably priced - pie ingredients, stuffing, vegetables, etc. and getting my Turkey from another store that has a good sale per pound.