To the OP: I think that whenever Toyota does have a problem, they do get media attention. I think the difference is that when Toyota does have a problem, they handle it as quickly as they can and they *mostly* bend over backward to satisfy the customers. Therefore, if the customer is happy, they don't go screaming to the media as often so the reports are kept to a minimum.
I can cite you my own personal story.
I own a 1997 Dodge Dakota pickup truck that has really been nothing but a headache since we've had it. We had to replace the catalytic converter 4 times on this truck. After the first time, it seemed kind of early (but out of warranty) and they would not replace for free. After the second replacement, I called Daimler Chrysler and complained. I also found TONS of complaints on the internet about Dakota's and catalytic converter issues. I called some sort of consumer complaint line but nothing was getting those Chrysler people to do anything. For some reason, the 4th catalytic converter seemed to work. Anyway, about a year after that, I got a notice in the mail from Chrysler that they were recalling Dakotas for catalytic converter problems and that, if I had a receipt, they would reimburse me for the past expenses. Fortunately, I had those receipts and got my money back. But not after forking out a lot of money initially and having Chrysler customer service leave a very bad taste in my mouth. I will NEVER buy another Chrysler product again because I feel as though they don't care about you once you buy the car.
Now, as for my Camry (which is my second Camry). My catalytic converter went out on that vehicle at around 60,000 miles. I took it to the dealer and told them of my shock that it went out at that point. It was well out of warranty but the dealer decided that since I was a good customer (I have bought 3 Toyotas from them) that they would cut 50% off the part and 20% off the labor cost to replace it. I think that's pretty good customer service.
I had a similar experience with my Honda a long time ago. Back then, I had a 25,000 mile warranty. At 28,000 miles, my water pump went out. Honda told me that it should not have happened and replaced it for free.
Unfortunately, I can't say that I have ever gotten the same treatment from the U.S. car dealerships.