As a Jersey guy who visits Canada on business a lot, I've always been puzzled at the love of all things Tim's - we have the same parallel addiction in the US - except the loyalty is to a great coffee - DUNKIN DONUTS coffee!
Tim's coffee to me tastes very thin and watery compared to Dunkin....it is not surprising to read in that press release that "in the Boston area, Tims is finding that the Dunkin competition has been stiffer than expected". Dunkin will have no trouble defending its home turf - Tims is just not an appealing option to Americans....I stopped (with no choice) at a Tims recently along I-95 in CT (always willing to give a product another chance) and after the first sip - disappointment ! - it would be hard for me to believe that Tims could ever beat Dunkin in a taste test with Cdns.
To me, what's also surprising besides the low coffee quality are these problems:
* the XL size is small (Dunkin gives you a 24 oz XL)
* the stores don't carry Splenda
* the stores didn't accept credit cards
* the lids are inferior - can't open without coffee going all over the place - Dunkin lids have a patented "tear off" system - Tims lids remind me of the 1970s
Next time you're in the USA - give Dunkin Donuts a whirl.....who knows? Maybe it won't be long before it'll be Dunkin in Canada!!!