Oh, I really like that idea that "cheats" are different from "treats"! That's a great point.
Most of us need to make room in our plan for treats- I know I do! Life without chocolate would be so SAD.
So what is a cheat? I guess it would be REALLY going off your plan... for WW, eating beyond your weekly Flexpoints allowance and not trying to balance it out with activity. For Atkins, carbing up and sending yourself spinning out of ketosis...
I think many of us have had times that we've planned a "vacation" from our eating plan for unusual circumstances- some medical, some vacation related, etc. I don't think of these as "cheats" at all- we've just had to (or chosen to) change our eating habits for a short time, and we've returned to our plans later.
The binges are a whole 'nuther story!!! I don't think we usually plan these. They're probably mostly emotionally triggered events, and we do nothing but hurt and sabotage ourselves between the extra and unnecessary calories, fat, carbs, (fill in your own weakness here), and the GUILT. (Nope, you'll never catch me standing in the kitchen at the end of the day eating chips straight out of the bag while standing over the sink!

)
So, I'm thinking we PLAN our TREATS and make them fit into our plan. (If they sabotage our plan, they're not much of a treat!)
CHEATS are the nasty little things that take control of us, and try to derail our plans for healthy eating.
I'm wondering- if we're good about planning some on-program treats for ourselves to satisfy those cravings (ummmm- chocolate!), does this reduce the liklihood that a CHEAT-BINGE ogre will try to derail our good efforts?