- Joined
- Feb 24, 2008
Overly targeted marketing. Knowing what I purchase is one thing but knowing which stores I enter, where in the store I go and how long I spend in each part is too much. Imagine a text message encouraging you to go back to a store you visited earlier in the day because Disney knows you're more likely to buy from stores you visited in the morning and spent more than 10 minutes in. It's stalker creepy.
Take this out of the Disney context. If it was a different company would you allow it? Would you allow it at home? I think everyone is giving Disney a break because we like them but they are still a large corporate entity and they are going to aggressively use the information that they collect.
I don't think we are going to see that level of location based tracking. Maybe they track you entering a store but I doubt there going to setup readers at different locations in a store.
Truthfully, I dont think there is going to be any location based tracking other then situations where you scan your card yourself. Like when using to pay or using a fastpass.