to be honest, if you shop their specialty items such as the meat department and produce / bakery, the prices are more than competitive. The best thing you can do is sign up for their emails on the website. Each Tuesday you'll get the sales that start on Wednesday.... now, you don't want to do normal "food shopping" there. that kind of stuff, stick to your grocery store. but they run specials on gallons of milk, meat, veggies and fruit that are way better than our Kroger. You just have to shop smart.
My husband always jokes that we can't get out of there for under $100. Once we're in there, we find a ton that we "can't live without". it's a feast for the eyes ! Oh, their seafood department is AMAZING !! they've got coconut crusted shrimp w /a mango pepper dipping sauce that's to die for. And tilapia stuffed w/ shrimp and lobster. We get one pack of the shrimp and 1 piece of the stuffed tilapia for dinner and split it. Very reasonable. When you walk in there the first time, you're going to just be in awe of how many spectacular things there are. (they have their own sushi station and the deli is all home made salads ) Oh, and in the florist, you can treat yourself to a dozen roses for usually $ 8.99 / dozen !! It's wonderful !!
They also are known for their fun "retro candy"....each holiday they do wonderful displays of candy for that holiday.... most of the candy is candy that we had growing up. It's wonderful nostalgia. You're going to have the time of your life shopping there !!

(can you tell, I'm a MAJOR fan!!)
The butcher department is superb. They're always running specials on meat and will cut to order. (and they KNOW what they're doing) For example, at Christmas they'll run standing rib roast for $6.99 / lb. In the summer they'll do ribs for $3.99 / lb and beef tenderloin for $ 9.99 / lb. but it's nothing like the beef in the supermarket. it's far superior. We love their turkey and chicken sausage. there's about 5/6 different flavors of each and they're terrific. (they're, I think, $ 4.99 / lb) the bakery has THE worlds best chocolate bar cake. (remember this cake....and get one!!! you'll thank me later) their cupcakes are just heavenly. pretty much everything is.
Sorry, I could go on forever !!! it's a love affair !!