This, this, this.
My personal view is that I stay in the hotel that best fits my needs for that specific vacation, period.
So when my family is traveling to see in-laws and stop late at night just to sleep (in the middle of a 10 plus hour drive), we aren't looking for the Four Seasons...we just want a clean room with beds that are comfy enough for a halfway decent bit of sleep. Breakfast isn't necessary, because there's always a McD's or even donuts and coffee at gas stations to get us by. In other words, these trips require just enough comfort and food to get us to our destination. No way we'd overpay for a deluxe hotel or stop for a sit down meal, that would be a waste of money.
Now, when we go to Disney, my family (my immediate family as in DH, DS1 and DS2 and I...and my siblings, parents) like to spend downtime at our resorts. We like the convenience of a food court for an occasional breakfast, snack, late night meal. We like having a sit down option on site as well for a convenient, filling dinner before heading out to an event (
MNSSHP, for example). We like hanging out at pools. We enjoy walking the grounds and enjoying the landscaping, shopping, and people watching. We sleep in, take afternoon breaks, and often stay out late. Which basically boils down to this: we are not park commandos! At all

.
So values hold little value for my extended family simply because of how we vacation while at Disney. I've visited values (meeting up with friends staying there during my vacations) and knew immediately that they would not fit my family's style. Too concrete, no sit down options, rooms too small to spread out during a relaxing late afternoon cocktail hour with my siblings... You get the idea.
On the flip side, if I *were* a park commando, I'd get frustrated at paying for anything more than a mod if I was only there to sleep, grab a quick breakfast, and walk to the bus stop for a full day to night of park going. And if I were doing that at a deluxe? Insanity.
Personally, I love the convenience of some deluxes for mid-day down time (have stayed at BCV, YC, and Poly and loved the easy access to our hotel from the parks close to those hotels). I also liked the extra large rooms and my kids LOVED the pools with slides, esp SAB at BCV/YC. I did not like the lack of food court options at YC and BCV, I must say. My absolute favorite place on property is POR...a mod which has the best (IMO) off all things: beautiful grounds, large food court, sit down dining, cool pool with slide, boat ride to disney springs, very good bus service when I've stayed there, relaxing vibe, great CMs...and at a very good value point given the hotel price vs amenities and my expectations. No stigma, just the best value I find given my personal travel style at the World.