from mouseplanet
Princesses on Parade
Merchandise pushes for march, things are looking up for DCAs Tower of Terror, and more
Move over, Pooh. Arguably the biggest merchandise money-makers at the
Disneyland Resort are now the Princesses. Consequently, the head honchos in Merchandise have been brainstorming ways to leverage the living, breathing characters to sell more princess-related souvenirs.
The Entertainment Department was able to fight off the most controversial suggestion: that Snow White, Cinderella and the rest of the sovereign sorority wear lanyards and pin trade with the guests.
But it looks like their latest proposal, according to an eavesdropping Entertainment cast member, will happen. If the merchandise department gets its way, starting Friday, January 17, the Disney heroines will participate in a Princess Procession down Main Street and through Fantasyland.
Their proposal has the Snow White, Cinderella, Belle and Aurora in a procession that starts from Main Street, goes down the parade route, and ends at the former viewing area for Light Magic, he said. The princesses will then do a meet and greet there. The Le Petite Chalet, which is conveniently next to the viewing area, will sell princess souvies to the guests. At this time, we dont know if the procession will be done two or four times a day.
He admitted that while much is still in the planning stages, one thing is for sure: its going to happen, much to the displeasure of a lot of cast members (when they find out and regardless of what department is involved). If this is done right, that would be a different story. But dont hold your breath.