$49.99 with the private photo session, $99 otherwise for the standard, non-discounted rate. We had tossed around the idea of hunting down the Photopass photographer after reading this thread and saving the money, but we decided we wanted the family photo to be a great one. Because we, um, haven't had one taken by a real photographer (other than Disney photopass) since we had our youngest child, who is 7... Oops. I still gulped a bit at the cost ($225 for the mini at 6pm, end of May, on the beach). But the $50 Photopass discount definitely helps. We would have gotten Photopass no matter what b/c I'm a terrible photographer and don't want to carry my phone everywhere anyway, so for us, that was a straight-up discount. I'm sure the intention is to get people to buy it who otherwise wouldn't after having a private session. Even after reading all of this thread, I still highly recommend having them email you the photos. We had a clear preference for location after seeing them, and it also helps with figuring out what you want to wear.