Disney's bumpy ride

DisDeac

Mouseketeer
Joined
Oct 25, 2007
Messages
90
Don't know if posted already but this is from an article on AOL relating various Disney attendance/guest spending problems.

I thought this passage described my situation, I still go to Parks but I don't automatically buy a t-shirt, pin, etc., when I go. And unless I get a deal I'll usually stay at a value resort or off property.

"For years, Disney's bottom line has depended on the principle that once customers are in the thrall of that "magic," they won't be able to resist upgrading their hotel rooms, buying plenty of souvenirs, and staying for longer than they might need to. Now that Americans are budgeting more carefully, the impulse buys are choked off, and that's thrown a wrench into Disney's economic model. In no small way, the penalties of charging $75 for a day ticket are coming home to roost. Guests refuse to spend much more than that now."

DisDeac
 
Good point. The $75 gives me pause alright. I did buy longish passes to get around that but now I'm hesitant to use them because they are worth...$75!
The other problem is at $75 not being able to share the passes makes me less likely to use them as well. They probably should add a feature to the multiday passes where you can pay a fee in order to share them. A shared pass is a pass that gets used up quicker and has more bodies coming into the parks.
 
Let's hope enough people keep deciding to spend the $75 (actually closer to $80). It'll be interesting to see if ticket prices increase this year. Or how much.


DisFlan
 
It's not the tickets as far as I am concerned, but then I have an annual pass. It's the room rates. I was looking for one night at a deluxe recently, took one look at the prices and booked Pop Century. And those were the discounted prices.

Less cash for Disney than if I'd followed through with the deluxe but those prices were insane.

I have gotten some deals at the Swolphin, too - so why stay at a Disney resort?
 

It's not the tickets as far as I am concerned, but then I have an annual pass. It's the room rates. I was looking for one night at a deluxe recently, took one look at the prices and booked Pop Century. And those were the discounted prices.

Less cash for Disney than if I'd followed through with the deluxe but those prices were insane.

I have gotten some deals at the Swolphin, too - so why stay at a Disney resort?

Add to the mix the hotels off property who are REALLY hurting. I'm going next week and am staying just outside the gate on 192 and paid $222 for the whole week. That's less than one night at some on property hotels.
 
Incongruous:
>>> Guests refuse to spend much more than ($75/day) now.
>>> ... the hotels off property who are really hurting ...

>>> A shared pass is a pass that gets used up quicker and has more bodies coming into the parks.
We already have too many bodies in the parks.
 
Incongruous:
>>> Guests refuse to spend much more than ($75/day) now.
>>> ... the hotels off property who are really hurting ...

>>> A shared pass is a pass that gets used up quicker and has more bodies coming into the parks.
We already have too many bodies in the parks.



There is an article in the Orlando paper about smaller hotels hurting and over occupancy is down 28% in the Orlando area.

What I have found is people are trying to salvage their vacation by downgrading the cost of their hotel......Delux guests to Moderates....Moderates to Values. Eventually people will recognize there are hotels for FAR less than Disney hotels which offer FAR MORE p/room than a Disney hotel.

People have posed that on these threads.....they are staying off property.

My gosh for a family alone what a bargain a Staybride Suite 2-bedroom suite can be compared to cramming everyone into a Value Resort room.

People will follow the value.
 


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