If you want to pay great prices for those watches, get them on ebay! I bought like 6 or 7 for under $50, and always stopped at my local Wal-Mart to see them in person before I placed a bid.
They have distributors and if you're lucky enough you can get Lorus and Timex for under $7
They are official Disney watches - don't see a brand...... I purchased a Pooh and Mickey Mouse for $6.24 each (water resistant metal watch) and they have leather bands (Mickey's hands are the hour hands and Pooh has bees going around)
Also purchased a dress Mickey watch for $9.99 that has metal Mickey links!!!! There were no Tinker Belles (would have scooped those up!! - but they did have Eeyore)
I know I should have waited- I bought the one with the metal Mickey links 3 weeks ago- it was only 50% off then (But I did also get my 10% employee discount, so it wasn't too bad of a deal). It looks almost as good as the one at WDW that sold for $85!