There are definitely some discounts for having the Disney Visa. Some are room discounts (like the special room-only codes recently available), some are room credits for cruise bookings, some are
Disney Store discounts, some are Disney show (Broadway shows) discounts.
This is the "benefits" list from the website:
Earn 1% or more1 in Disney Dream Reward DollarsSM
You'll earn Disney Dream Reward DollarsSM equal to 1% on purchases charged to your Disney's Visa® card. Disney Dream Reward DollarsSM may be redeemed for most Disney merchandise, park tickets, hotel nights, food and more at
Disneyland® and Walt Disney World® Resorts - including theme parks, and
Disney Cruise Line®, Disney Store, Disney catalog and
DisneyStore.com. Disney Dream Reward DollarsSM can even be used in combination with special offers and discounts.
Special Disney Bonus Offers.
In your statement and online, you'll get special bonus offers that let you earn double, triple or more Disney Dream Reward DollarsSM on selected Disney purchases or get more with your reward dollars when you redeem them. As a Cardmember, you'll also receive special bonus offers, such as special deals on vacation packages or merchandise when you use your Disney's Visa® Card. For example, you'll receive a $50 onboard credit when you or your
travel agent book a
Disney Cruise Line® vacation with your Disney's Visa Credit Card. The offer is good for sailings through 12/31/03.3
Pay No Interest for 6 Months on Select Disney Vacation Packages2
Pay No Interest for 6 Months on cruise packages or ticket-inclusive Disney vacation packages when you or your travel agent book through the Walt Disney Travel Company or Disney Cruise Line® and charge the package to your card prior to arrival.
Intro 0% fixed APR for 6 Months*
You'll pay no interest for 6 months on all new card purchases and balance transfers. After 6 months you'll enjoy a variable APR as low as 10.90%**.
And you pay no annual fee.
Enhanced Visa Platinum Benefits
Cardmembers are covered with full Visa Platinum benefits plus added premium benefits to enhance shopping and travel including customer service, 24 hours a day, 7 days a week.
Hope this helps.