Disney to announce new subscription magazines for children

[crazy4wdw]

The New York times is reporting that Disney plans to announce the introduction of a cluster of new subscription magazines — an effort to replicate in the United States what is a robust business in Europe. Phineas and Ferb, a print companion to the animated television series of the same name, will be a 52-page bimonthly available at retail outlets for $4.99 and via annual subscription for $23.95.

http://mediadecoder.blogs.nytimes.com/2011/03/20/a-glossy-take-on-disney/?partner=rss&emc=rss

 

[nytimez]

Their current magazines barely hold my child's interest.

The Disney magazines in Japan, on the other hand, are really well done -- they come with tons of crafts and activities, and those activities are printed on heavier stock so they can stand up to cutting/gluing and all. They should try to replicate that here, instead of just adding new titles to the line.