I think I've bought and sold Disney three times - well, bought before you did, sold after you did, bought again and sold and now bought and still own. Each of those resulted in a gain - although my Disney holdings have never been more than really a token - so when I sell I make maybe a few hundred dollars - although this round I think I put a few thousand in. I'm actually thinking about selling mine - they doubled in price since I bought them - but one of the issues with Disney and stock is that its a far more emotional investment than buying and selling Verizon stock. If I NEED the cash right now (and I don't) the Disney will be among the first to go though - its dividends are great, and I rode it up. The stuff I want to hang onto has better upsides (i.e. higher dividends, less volatility, more potential for growth, or a ticket to the Berkshire Hathaway annual meeting).