We don't get a lot of original thought out of Hollywood.
The real shocker is that
any originality gets out at all.
The past twenty years witnessed all of the studios - with Disney leading the way - become nothing but business units in a larger corporate structure. Corporations require steedy earnings, predictablity and minimal risk. Those are the exact things a movie studio does not offer.
To reduce risk the studios go for "sure things" - presold stories and ideas.
Apocalypto wa sold as "
Breaveheart meets
Passion" (two solid hits are better than one). No one really cared about the exact setting of the new film, the idea had "a trackrecord" in Hollywood's mind. It's exactly the same thinking that said if Will Farrell was funny driving a mini van in
Old School he's going to be funny driving a race car in
Taladega.
Hollywood's thinking isn't all that deep.
Disney's problem is unique in Hollywood. Although the studio is just part of the larger company, Disney lacks a steady corporate earner. It's something that all its competitors have - Warner Brothers has TimeWarner Cable, Columbia has all of Sony behind it, Universal is backe by General Electric, Paramount by Viacom, etc.
In the last couple of weeks Warner Brothers have dropped more than a half billion dollars between
Superman Returns,
Posideon and [/i]Lady in the Water[/i]. That's going to hurt, big time. But from CNN to Time Magazine to cable and a a hundred other businesses, they're going to be able to take the blow.
Disney is faced with the same challenge for the same about of money between
Apocalypto,
PotC: Ends of the Earth and
Meet the Robinsons. But Disney's only back-up are a bunch of theme parks that may be facing a year of $4.00/gallon gasoline.