A low stock price would be a grave concern, it would allow well funded corporate raiders to buy large blocks of stock, possibly taking control of the company, knowing better times are coming. They could even spin the parks and resorts off and sell them to a competitor, like Comcast. Then they'd likely spin off DVC to Marriott or Hilton. Disney World would be nothing more than a real estate holding company. Disney is making the right financial moves to hold the company together and keep it intact.