Disney , please don't do this...

[OtherScott]

They aren't in business to be fair, they are in business to make money. Every process, policy, and program is evaluated on how it will increase revenue, not on is it fair. Bill

When your business relies on people buying your non-essential product, you can't be profitable unless your perceived as bing fair.

 

[CinqueTerre]

What's your suggestion for a price point?

My initial thought was $100 per day per person. Disney would have to come up with a price not so ridiculous but not so easily attained which would defeat the purpose of an unlimited FP. People who spend the money to buy that pass are going to expect waits of no more than 10 minutes.

Why?

Would you also say the same about the Dining Plan? Specialty cruises? Makeovers at the Bibbity Bobbity Boutique? All because only a certain amount of visitors can be accommodated per day for each of these extra add-ons?

I'm actually not a fan of the Dining Plan. I think its ruined the overall dining experience. There are still restaurants that I enjoy but the overall dining experience was vastly superior back in the 90's.

 

[disneynutz]

When your business relies on people buying your non-essential product, you can't be profitable unless your perceived as bing fair.

I would guess that most will put up with a lot especially because Disney has such a huge fan base. Disney can change and charge anything and people will defend their actions. Park admission prices can increase 2 or 3 times a year and people will pay, is that fair? Disney can implement My Magic Plus to increase profits and use their guests as guiena pigs, "they call it testing". Guests have been inconvenienced and have spent hours getting their magic bands to work correctly, our last stay we spent 1 1/2 hours getting our issues taken care of, is that fair? They raise the price of the DDP while taking away the appetizer and reducing the number of snack credits, is that fair? The examples can go on and on but what's the point.

I doubt that Iger would lose his job for not being fair but show a corporate loss for a couple of years and see what happens.

Bill

 

[Planogirl]

Well that would almost certainly price us out of Disney as a vacation destination, however I can see what you are getting at. It would become almost an elite club for those who could afford it and they would then be able to maximize profits while allowing the capacity to be reduced, which in turn would surely diminish vey heavy crowds to at least moderately heavy crowds.

I wouldn't be happy with it either but from their perspective I can see why they might go that route. I hope that they don't but it wouldn't surprise me.

 

[OtherScott]

I would guess that most will put up with a lot especially because Disney has such a huge fan base. Disney can change and charge anything and people will defend their actions. Park admission prices can increase 2 or 3 times a year and people will pay, is that fair? Disney can implement My Magic Plus to increase profits and use their guests as guiena pigs, "they call it testing". Guests have been inconvenienced and have spent hours getting their magic bands to work correctly, our last stay we spent 1 1/2 hours getting our issues taken care of, is that fair? They raise the price of the DDP while taking away the appetizer and reducing the number of snack credits, is that fair? The examples can go on and on but what's the point. I doubt that Iger would lose his job for not being fair but show a corporate loss for a couple of years and see what happens. Bill

The answer to all of the above is " yes"

This isn't gas and it isn't medicine...it's amusement...if they raised prices by 100% and reduced food options for DDP tp cheese and crackers it would be fair.

 

[maxiesmom]

When your business relies on people buying your non-essential product, you can't be profitable unless your perceived as bing fair.

Sure you can. You just have to have enough people who can afford the luxury you are selling.

And I hate to break it to 2Tiggies, but a trip to WDW is already a luxury for those who can afford it.

 

[Planogirl]

FP+ will increase it even further if a perk.

Noticed the "value" (and mod) was included for WDW but not for US. Curious what RP did-I'm showing $239 for August.

Universal's resorts are all considered deluxe. It will be interesting to see how much the new moderate resort goes up in price over time.

 

[Planogirl]

The answer to all of the above is " yes"

This isn't gas and it isn't medicine...it's amusement...if they raised prices by 100% and reduced food options for DDP tp cheese and crackers it would be fair.

Exactly. It isn't a necessity no matter what some say so anything they do is fair. Not necessarily palatable or wise but certainly fair.

 

[OtherScott]

Sure you can. You just have to have enough people who can afford the luxury you are selling. And I hate to break it to 2Tiggies, but a trip to WDW is already a luxury for those who can afford it.

So these people buying the luxury would do so in spite of considering it unfair?

 

[OtherScott]

Exactly. It isn't a necessity no matter what some say so anything they do is fair. Not necessarily palatable or wise but certainly fair.

It seems like most on here don't realize just how few people actually go to Disney, having money to plunk down on such a trivial activity.

 

[CinqueTerre]

It seems like most on here don't realize just how few people actually go to Disney, having money to plunk down on such a trivial activity.

Really? Almost everyone I know has been to Disney World at least once in their life.

 

[OtherScott]

Really? Almost everyone I know has been to Disney World at least once in their life.

Magic Kingdom gets roughly 17,000,000 per year...if every visitor were unique, it would take about 20 years for everyone in US to go once - assuming no international visitors...

 

[OtherScott]

Disney is a luxury that most people cannot afford or who don't think it's worth the cost (fair).

 

[Rip]

Really? Almost everyone I know has been to Disney World at least once in their life.

That's the thing about personal experience, it's different for everyone. Outside of my family almost no one I know has ever been even once.

 

[Maverick]

Magic Kingdom gets roughly 17,000,000 per year...if every visitor were unique, it would take about 20 years for everyone in US to go once - assuming no international visitors...

That is a great way to analyze it. Many of us are fortunate to visit WDW (some many times) and many of us also may know lots of people who go. However... This statistic makes it pretty clear there is a large contingency that have likely never been and probably never will.

 

[maxiesmom]

So these people buying the luxury would do so in spite of considering it unfair?

I don't think any luxury is unfair. It is what it is, something for those who can afford it. I don't picket the Mercedes dealership because I can't afford one of their top of the line models. If I can only buy a used model, that is what I buy. If I don't think it is worth the $$$ I go elsewhere.

 

[jade1]

Universal's resorts are all considered deluxe. It will be interesting to see how much the new moderate resort goes up in price over time.

Either way RP was priced much lower than HRH and HRH much lower than PFB, so if you take the original highest priced (over priced then?) resort to see how much it has increased is not being accurate IMO.

As a matter of fact-then why not just use RP increases and leave out PFB?

 

[Rebekkap]

When your business relies on people buying your non-essential product, you can't be profitable unless your perceived as bing fair.

You're absolutely right. That's why all airlines only have one class now. I mean, if they were to sell people who could afford it bigger seats at the front of the plane with more included luxuries, they'd go out of business, because the people crammed down the back would think it was unfair.

 

[drew64]

When your business relies on people buying your non-essential product, you can't be profitable unless your perceived as bing fair.

Absolutely not true. Anyone one who purchases products, especially non essential ones cares if it is fair. One buys what one wants becuse you can afford it. Doesn't mean everyone can afford it or wants to buy it.

I only fly internationally in business or first class because I want to and am willing to pay for it.

Could care less if someone else cannto affiord to fly business/international or can afford a trip at all.

Disney is a luxury - some can afford it and some cannot. That's life.

If they offer an additioanl service/experinece that some can afford and choose to purchase, so what if other cannot afford it or choose not to purchase it.


Any luxury item is worth what someone is willingto pay for it.

 

[OtherScott]

You're absolutely right. That's why all airlines only have one class now. I mean, if they were to sell people who could afford it bigger seats at the front of the plane with more included luxuries, they'd go out of business, because the people crammed down the back would think it was unfair.

I'm not sure what you're arguing. Every customer who buys any non-essential product believes it's a fair exchange. It's just that simple. Disney sells classes of accommodations and the value guest and luxury guest both believe they're getting a fair trade. If Disney thinks the majority of its park guests would think FP+ should be an onsite perk, they'll do it.