I'm not sure if anyone has posted this yet. I got it in my email this morning. Disney is starting a rewards program for purchasing their movies. You can learn more about it here: http://disney.go.com/disneymovierewards/?EMC-lucid_wdhe&att=joinnow If you join and take their survey, they will start you out with 100 points. You earn an additional 75-100 points for each code entered from qualifying movies. You can cash out for a reward for as little as 400 points. Right now, the qualifying movies are The Little Mermaid, The Fox & The Hound and Baby Einstein's Baby's First Moves. Lots of future releases are included like POTC2 and Cars. If you buy Disney's movies anyway, it's worth it to sign up.