I think part of the problem with disney is that rack rates are sooo high that they almost need to offer a "discount" just to get in line with other vacation destinations. We have been pricing Easter rates for a while now, and due to it being blacked out so far this year, all room categories at all the resorts we are checking remain available (BC, Poly, WL, BWI). A standard room at BC is $510 + tax per night -- this does not include any food or park tickets. This is a very crazy price in our opinion. Perhaps people used to pay rack rate in the past, but this year most people are not paying it, thus all the room availability. Even hard-to-get rooms are available.....
On a whim, I checked out hotel and dining availability for the week before Easter (traditionally, a very crowded time). No problem finding a room at any level or places to make ADRs for dinner at 6:30 pm for a family of 4. I'm not looking to go until August but I think Disney's plan to "wean" us off discounts will bite them in the a**.
. That's not including the $281 upgrade for a preferred location (we were in bldg 18 in 08, which is now a preferred room surcharge). That's a $919 increase without taking the large increase in airfare into consideration (more than doubled since our earlier trip).
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The only thing we enjoyed was the actual time in Cozumel (like 7 hrs). The shows were pathetic, the main dining room food didn't even live up to Disney's CS, and the towel animal classes and hairy chest contests that pass for "entertainment" onboard were honestly less interesting to us than the Swiss Family Treehouse or Ellen's Energy Adventure. Never again. If I want to save money at WDW, I will just stay offsite.