So I just went to Target and price matched from Gamestop. They are also offering the starter set for $54.99.
The reason I did this was because Amazon still isn't offering a deal on the playsets. Gamestop has them for $24.99. You have to scroll to bottom of page and hit events. From there you'll see the family holiday weekend ad and they viewed it from that. They won't match Gamestop.com price but will match an ad price. The Target Toy Book also had a 10% off coupon on software and I had a coupon for $10 off $100 purchase. My total after using my Target redcard was $86.26 plus tax for a PS4 Infinity 2.0 starter set, the avengers playset, and the spiderman playset. I don't think I could have done any better on Black Friday and I didn't have to deal with the chaos!