I also did not understand Disney's release of a teddy bear who had no movie ties, etc. To me it felt like a blatent money grab.
That was until my then 1.5 year old daughter saw him at Epcot & said "I love that bear". Guess who came home in the suitcase, and has been a guest at many of our tea parties. Another point for Disney, for seeing their whole market.

Agree with you Nikkibelle!