shawthorne44
DIS Veteran
- Joined
- Feb 12, 2021
- Messages
- 1,196
Just popping in to say how great it is that IA$ is gaining traction as the official DIS acronym for Individual Attraction Selection.
Seriously, did no one on that committee think to themselves "maybe we shouldn't use a word that starts with 'S' when we name this thing." ????![]()
And when we think it is too expensive, it should be IA$$$.
I read about an advertising agency that was tasked with finding the perfect name for some new cigarettes. It was super-secret. They did focus groups, etc. on what words people liked best. Because it was super-secret no one said out loud the name picked. That is until the customer presentation. "Kent Sirs"