ha ha ha ha, your comparing disney stock to the dow and s&p. Now which stock do you think is more affordable for the average retiree who is getting nothing out of their savings due to artificially low interest rates? Disney 2005 = $28.44 disney 2014 = $87.39 dow 2005 = $10,255.47 dow 2014 = $16,566.30 s&p 2005 = $1,189.21 s&p 2014 = $1,933.67 berkshire 2005 = $87,500.35 berkshire 2014 = $208,325.27 hmmmmmmmmmmm disney is like a penny stock compared to these. So of course the percentages for disney are way higher. Do you notice the huge upward trend in all of these stocks? Take a look at concur technologies they were a penny stock trading at .31 cents. Now they are trading at $109 dollars a share. Do the math, they blow disney away. Reason being its easier to have higher percentages when you start so low. Now lets take a look at the price of disney stock just before qe 1 in december 2008. Ouch $23 dollars a share. Not so hot, that is actually lower then when eisner left. Hold on here, now the government and the fed are pumping in billions every month to the banks to buy stocks. Wow look, by 2014 its now $87 dollars, its a miracle. My point is this, stock has not gone up due to its performance in the free market. Its been brought up artificially by the government through quantitative easing, low interest rates, and inflation. Its just a way to make the economy look stronger then what it is. I would love to see how disney stock would perform if interest rates went up and qe was cut.