What people don't understand is todays capitalism. The days of Mom & Pop buying stocks in a company are long gone. It is now large hedge companys that buy thousand if not millions of shares in a company. Let's look at Disney, if they make a 5% profit for that quarter, you may say that is good, but, they were projected to make 7%. Well, the hedge companies say thats not good enough and sell the shares they have, which in turn lowers the stock price, and Disney looses money on its stocks. The bottom line is that Disney HAS to make money every quarter, which they usually do, for the share holder, so, you will see the price, I'm afraid, go up every year now, and more and more will not be able to enjoy the parks.