I'm sure some folks have already made the connection in their own minds between this announcement and the recently-observed increase in the cost of airline travel. In another thread, I had occasion to use the announcement referenced in the OP of this thread in a thread about Verizon FiOS' announcement of their 2010 service bundle prices -- yes, a significant increase is planned. Apparently, in this economy, a lot of suppliers are, and are going to, be increasing prices, and generally more than the rate of inflation. Revenue growth has effectively been put on hold, the last few years, due to the bad economy. Now that the economy is improving, most companies that have deferred revenue growth up until now will not only capitalize on the improving economy, but do their best to make up for what they've deferred.