Disney - Coming to a Handset Near You

[Sarangel]

More from Yahoo. Disney and Motorola signed an agreement today that brings the Disney® brand to the consumer electronics arena. They'll be putting out FRS Radios and Cordless phones in time for Christmas.

Didn't we just have a conversation about treating Americans as open pocket books? I suppose this is more entertaining than the Disney® Paint.

Sarangel

 

[larworth]

Obviously, there is no sense in having a valuable brand and not taking advantage of it.

However, for a company struggling to show bottom line results is there a danger of over-extending the brand (put one's name on too many things which leads to customer indifference, customer backlash, or dilutes the original customer association) in pursuit of short term results.

Do we have anything to worry about here, or are these just prudent/minor business moves? Given the history with the Stores, Videos, etc. it's not like they are good at knowing when enough is enough?