Disney Announces NEW Mickey

[FloridaCat]

ORLANDO, Fla. -- The Walt Disney Co. is giving one of the most recognizable figures in America, Mickey Mouse, a marketing makeover, according to Local 6 News.

Disney plans to announce a series of Mickey Mouse postage stamps, comic books and a daily comic strip aimed at elevating Mickey's profile.

Disney also is launching Mickey's PhilarMagic, a new attraction, at Walt Disney World in Orlando in December and releasing two new direct-to-video movies, including a new 3D version of the mouse next year.

The company faces a core audience that keeps getting younger, shrinking the pool of potential consumers, as the competition grows.

Disney officials hope Mickey's more modern image will make him popular with a new generation of consumers.

The famed icon has already appeared on HBO's hit "Sex and the City" show -- seen on a T-shirt worm by Sarah Jessica Parker.

 

[nativetxn]

I hope they don't make him <i>too</i> modern. Very interesting, thanks

 

[loriandmatt]

I hope they don't make him too modern.

Yea, anyone remember that hidious time they made him rap?!?!?! EEWWW!

- lori

 

[Sonar]

I agree with the hopes Mickey doesn't become too modern. That would just be too weird

 

[PRINCESS VIJA]

Disney also is launching Mickey's PhilarMagic, a new attraction, at Walt Disney World in Orlando in December

This troubles me. I thought that PhilarMagic was going to be launched earlier. We will be there the first week of December, and I was hoping to see this. I wonder when they plan on the launch date.

 

[donna in Oz]

That's what caught my eye, too. I had heard that this would be open by october 2003 . . . in fact, I was counting on it !!

 

[FloridaCat]

If I hear anything I will post it here for you.

 

[ead79]

I agree with y'all--I hope Mickey doesn't look too different/modern.


I'll bet the soft opening for Mickey's Philharmonic is much earlier than December based on how they have already started testing Mission: Space.