
Let's say you open a bagel shop called "cheesebagelsnstuff" that sells only cheese bagels and inside the shop, they had a mariachi band. your shop is so popular that you open a coffee shop called "cheesebagelscafe" next door that people can sit in and watch the mariachi band while sipping a latte, then your coffee shop is so popular that you open a dance floor next door called "cheesebagelsntwist" where people can dance to the mariachi music.
A competitor across the street sees your success and decides to offer street side seating with a view of your shop where people can sit, dance, drink lattes, and eat cheese bagels and he decides to call it "cheesebagelsnwatch"
fair?