DIS Shareholders and Stock Info ONLY

Here's some more (but not all) of the Bloomberg piece from this morning.

https://www.bloomberg.com/news/news...ctors-strike-streaming-tv-woes?srnd=undefined

Within hours, Iger went from being the champion of creatives to an avatar for everything wrong with the entertainment industry in 2023. “There he is, sitting in his designer clothes and just got off his private jet at the billionaires’ camp, telling us we’re unrealistic when he’s making $78,000 a day. How do you deal with someone like that who’s so tone-deaf?” railed Fran Drescher, president of SAG-Aftra, which represents 160,000 actors. On picket lines, Sean Gunn, an actor in Disney’s Guardians of the Galaxy series, said, “Bob Iger makes 400 times what his lowest worker is making, and I think that’s a f---ing shame.” Nearly a month later, he was still being held up as the villain. “To hear Bob Iger say that our demands for a living wage are unrealistic?” actor and writer Billy Porter said in an interview about selling his house because of lost income during the strikes. “I don’t have any words for it, but: F--- you.”

Iger’s first run as CEO of Disney was one of the most celebrated tenures in corporate history: He oversaw the acquisitions of Pixar, Marvel Entertainment, Lucasfilm and 21st Century Fox. He pulled those intellectual-property powerhouses off Netflix to build Disney+, which signed up an extraordinary 10 million customers on its first day. He launched new cruise ships and opened a theme park in Shanghai. By the time he stepped down from the CEO role in early 2020, Disney’s market value had grown fourfold since he first took the job in 2005.

And then Bob Chapek took over, and everything seemed to go sideways. A margins-obsessed executive unknown in Hollywood circles, Disney’s former parks head managed to alienate virtually everyone, from the company’s creatives to the stars of his movies to theme park visitors who felt nickel-and-dimed. When the board finally ousted Chapek late last fall, Iger came back a conquering hero, supposedly the only person qualified for the job. “Of 8 billion people, they got the person who has the greatest chance, greatest capability to actually solve these problems,” Jeffrey Katzenberg, the former head of Disney’s studio division and a co-founder of DreamWorks, said at the time.

But Iger has suffered more setbacks in 11 months than he did during his first 15 years at Disney’s helm, with some problems unforeseen and others years in the making. Disney is now a business saddled with a dying TV division that Iger all but put on the block in that CNBC interview, declaring it “may not be core” to the company’s future. Disney+ has lost the company more than $2 billion so far this year and is bleeding subscribers as it tries to raise prices. Setting aside last year’s Avatar: The Way of Water (which is now the subject of a breach-of-contract suit filed by the film’s financier), its movie division is suffering from a string of box-office bombs that call into question its most prized franchises. Even Disney World in Florida is reporting lower attendance. Iger blamed the humidity. “For Bob, leaving Disney was like a father abandoning his favorite child,” says a current Disney executive close to Iger. “The good news is Daddy’s back, but the bad news is that the house is on fire.”

Like Apple’s Steve Jobs and Starbucks’ Howard Schultz, Iger was a star CEO whose identity had become indistinguishable from the company he helped build. But his second tour is looking less like a Jobsian triumphant return than a Schultzian descent into financial mediocrity and employee acrimony. Disney declined to make Iger available for an interview, but members of his inner circle and current and former Disney employees, who declined to be named as they aren’t authorized to speak publicly, describe him as overwhelmed and exhausted.

It’s not just Disney’s fate that hangs in the balance, but Hollywood’s, too. As Iger’s rivals merge, attempting to survive the transition to streaming, Disney was supposed to be the one company with the resources to compete with Silicon Valley interlopers Netflix, Amazon.com and Apple. Iger, once an empire builder, now finds himself attempting a yard sale of Disney assets, basing his strategy on whatever offers might trickle in. Blair Effron, whose Centerview Partners investment bank has recently been helping Iger chart Disney’s future, disagrees with this characterization. “Bob is approaching this incredibly strategically,” Effron says. “There’s a very deliberate plan over a deliberate timetable.” Yet the stock market has erased all trace of Iger’s laurels: Investors would be worse off today if they’d bought Disney shares when he first became CEO on Oct. 1, 2005, than if they’d put their money in the S&P 500.

Iger, who used to savor his time in Hollywood, doesn’t seem to be enjoying the town that made him. After sailing the Amalfi Coast in early August, he made a 48-hour pit stop at Disney headquarters in Burbank, California, to deliver another subpar earnings report, then flew straight back to the Mediterranean to spend more time on Aquarius, his 184-foot yacht. In September, while the company’s channels went dark for millions of Spectrum customers amid a bitter dispute with Charter Communications Inc. and Disney’s shares fell to their lowest price in a decade, he was laid up at home recovering from hip surgery. At times, when friends have asked about his return to Disney amid the barrage of negative headlines, he’s wearily joked: “Why did I come back?”
 
Here's a newspaper article from 2021 on Peltz's time on PG's board.

https://www.cincinnati.com/story/money/2021/08/05/how-nelson-peltz-involved-p-g/5504807001/

The end of the Nelson Peltz era at P&G? Hedge fund manager exits board
Alexander Coolidge
Cincinnati Enquirer
8/5/2021


Hedge fund boss Nelson Peltz will leave Procter & Gamble's board of directors this fall four years after he waged the biggest proxy fight in history to shake up and turn around the Cincinnati-based consumer giant.

Peltz's Trian Fund Management still remains a major investor with more than a $1.2 billion stake, but Peltz himself will leave the panel that governs the company and shapes its strategy.

He will retire from the board at the company's annual meeting of shareholders typically held in October. He joined the board in 2018 as part of the truce he struck with P&G at the end of the proxy fight.

“P&G has created tremendous value for all stakeholders since 2017,” Peltz said in a statement. “As a large shareholder of Procter & Gamble, Trian remains highly confident in P&G’s continued success."

Peltz added he expected P&G to thrive as incoming CEO Jon Moeller takes over on Nov. 1.

Outgoing CEO David Taylor offered well wishes.

"I’m grateful for his service and the collaborative partnership we’ve developed over the past few years and wish Nelson and the Trian team the best in future endeavors,” Taylor said in a statement.

The kind words were a stark contrast to some of the language used in the bitter 2017 contest in which Peltz slammed P&G's "stifling bureaucracy." That same year, P&G accused Peltz of acting "entitled" to a board seat the company claimed he wasn't qualified for.

The proxy fight came more than five years into an agonizing restructuring at P&G that had already led to the company shedding tens of thousands of jobs and nearly half its brand portfolio. About a year later, P&G reshuffled its executive structure and its cost-cutting efforts began to bear fruit.

Taylor is retiring after three years of healthy sales and profit growth with a stock price near an all-time high. Peltz has cut his stake at P&G but its value has remained about $1 billion as the stock price rebounded.

The maker of Tide detergent and Pampers diapers employs 10,000 workers in Greater Cincinnati and 99,000 worldwide.
 
Here's some more (but not all) of the Bloomberg piece from this morning.

https://www.bloomberg.com/news/news...ctors-strike-streaming-tv-woes?srnd=undefined

Within hours, Iger went from being the champion of creatives to an avatar for everything wrong with the entertainment industry in 2023. “There he is, sitting in his designer clothes and just got off his private jet at the billionaires’ camp, telling us we’re unrealistic when he’s making $78,000 a day. How do you deal with someone like that who’s so tone-deaf?” railed Fran Drescher, president of SAG-Aftra, which represents 160,000 actors. On picket lines, Sean Gunn, an actor in Disney’s Guardians of the Galaxy series, said, “Bob Iger makes 400 times what his lowest worker is making, and I think that’s a f---ing shame.” Nearly a month later, he was still being held up as the villain. “To hear Bob Iger say that our demands for a living wage are unrealistic?” actor and writer Billy Porter said in an interview about selling his house because of lost income during the strikes. “I don’t have any words for it, but: F--- you.”

Iger’s first run as CEO of Disney was one of the most celebrated tenures in corporate history: He oversaw the acquisitions of Pixar, Marvel Entertainment, Lucasfilm and 21st Century Fox. He pulled those intellectual-property powerhouses off Netflix to build Disney+, which signed up an extraordinary 10 million customers on its first day. He launched new cruise ships and opened a theme park in Shanghai. By the time he stepped down from the CEO role in early 2020, Disney’s market value had grown fourfold since he first took the job in 2005.

And then Bob Chapek took over, and everything seemed to go sideways. A margins-obsessed executive unknown in Hollywood circles, Disney’s former parks head managed to alienate virtually everyone, from the company’s creatives to the stars of his movies to theme park visitors who felt nickel-and-dimed. When the board finally ousted Chapek late last fall, Iger came back a conquering hero, supposedly the only person qualified for the job. “Of 8 billion people, they got the person who has the greatest chance, greatest capability to actually solve these problems,” Jeffrey Katzenberg, the former head of Disney’s studio division and a co-founder of DreamWorks, said at the time.

But Iger has suffered more setbacks in 11 months than he did during his first 15 years at Disney’s helm, with some problems unforeseen and others years in the making. Disney is now a business saddled with a dying TV division that Iger all but put on the block in that CNBC interview, declaring it “may not be core” to the company’s future. Disney+ has lost the company more than $2 billion so far this year and is bleeding subscribers as it tries to raise prices. Setting aside last year’s Avatar: The Way of Water (which is now the subject of a breach-of-contract suit filed by the film’s financier), its movie division is suffering from a string of box-office bombs that call into question its most prized franchises. Even Disney World in Florida is reporting lower attendance. Iger blamed the humidity. “For Bob, leaving Disney was like a father abandoning his favorite child,” says a current Disney executive close to Iger. “The good news is Daddy’s back, but the bad news is that the house is on fire.”

Like Apple’s Steve Jobs and Starbucks’ Howard Schultz, Iger was a star CEO whose identity had become indistinguishable from the company he helped build. But his second tour is looking less like a Jobsian triumphant return than a Schultzian descent into financial mediocrity and employee acrimony. Disney declined to make Iger available for an interview, but members of his inner circle and current and former Disney employees, who declined to be named as they aren’t authorized to speak publicly, describe him as overwhelmed and exhausted.

It’s not just Disney’s fate that hangs in the balance, but Hollywood’s, too. As Iger’s rivals merge, attempting to survive the transition to streaming, Disney was supposed to be the one company with the resources to compete with Silicon Valley interlopers Netflix, Amazon.com and Apple. Iger, once an empire builder, now finds himself attempting a yard sale of Disney assets, basing his strategy on whatever offers might trickle in. Blair Effron, whose Centerview Partners investment bank has recently been helping Iger chart Disney’s future, disagrees with this characterization. “Bob is approaching this incredibly strategically,” Effron says. “There’s a very deliberate plan over a deliberate timetable.” Yet the stock market has erased all trace of Iger’s laurels: Investors would be worse off today if they’d bought Disney shares when he first became CEO on Oct. 1, 2005, than if they’d put their money in the S&P 500.

Iger, who used to savor his time in Hollywood, doesn’t seem to be enjoying the town that made him. After sailing the Amalfi Coast in early August, he made a 48-hour pit stop at Disney headquarters in Burbank, California, to deliver another subpar earnings report, then flew straight back to the Mediterranean to spend more time on Aquarius, his 184-foot yacht. In September, while the company’s channels went dark for millions of Spectrum customers amid a bitter dispute with Charter Communications Inc. and Disney’s shares fell to their lowest price in a decade, he was laid up at home recovering from hip surgery. At times, when friends have asked about his return to Disney amid the barrage of negative headlines, he’s wearily joked: “Why did I come back?”
Comparing 15yrs vs. 10 months. Should we see how the entire 2nd term goes or just spit hot takes and produce click bait articles?
 
Iger hasn’t even been back a year.
Yes, I get that... but since he arrived the stock surged in value, only to be lower than before he arrived. Hardly a vote of confidence from Wall Street in Iger's vision. They may have found that Iger the concept was much more attractive than Iger the man.
 

I think Iger needs to make a public statement that he is committed to remove Disney from all culture war battles and that he plans to return Disney to the good clean family friendly entertainment company that everyone remembers from their childhood. He simply needs to say he is not willing for Disney to engage in any of this divisive stuff any more going forward.

He alluded to some of this during a financial interview he did recently.

Do you think that will make the stock go up by $120?
 
Yes, I get that... but since he arrived the stock surged in value, only to be lower than before he arrived. Hardly a vote of confidence from Wall Street in Iger's vision. They may have found that Iger the concept was much more attractive than Iger the man.

The bigger issue is he's really the man that got them into the financial mess so why anyone thinks he could get them out of that mess is beyond me. None of this financial mess really happened under Chapek.
 
The bigger issue is he's really the man that got them into the financial mess so why anyone thinks he could get them out of that mess is beyond me. None of this financial mess really happened under Chapek.
DMED and specifically Direct to Consumer were all time bad under Chapek.

Which financial mess are we talking about?
 
Financially, Chapek mined the Parks for all the profits. He is responsible for record breaking DPEP 2022 and 2023 will be a new record. Iger hasnt changed the DPEP philosophy since he returned.

But Chapek bungled the DMED side of the company:
IMG_0640.jpeg
The red underlined quarters were Chapeks death knell. Direct Consumer swelled to $4b in losses, studios left in a mess and booted for messing with the financials for trying to hide streaming losses.
 
Comparing 15yrs vs. 10 months. Should we see how the entire 2nd term goes or just spit hot takes and produce click bait articles?

I agree with you, but the question is how long do you wait? 12 months? 18 months? 24 months?

As much as I hate seeing Peltz contribute to the drama, I do think TWDC needs to address executive compensation, confront the realities of the FOX acquisition and, the elephant in the room, commit to a succession plan.

How long are investors supposed to wait for Iger to name a successor?

After sailing the Amalfi Coast in early August, he made a 48-hour pit stop at Disney headquarters in Burbank, California, to deliver another subpar earnings report, then flew straight back to the Mediterranean to spend more time on Aquarius, his 184-foot yacht.

Total sensationalism on the one hand, but flat out annoying and sterotypical on the other.
 
Financially, Chapek mined the Parks for all the profits. He is responsible for record breaking DPEP 2022 and 2023 will be a new record. Iger hasnt changed the DPEP philosophy since he returned.

But Chapek bungled the DMED side of the company:
View attachment 800923
The red underlined quarters were Chapeks death knell. Direct Consumer swelled to $4b in losses, studios left in a mess and booted for messing with the financials for trying to hide streaming losses.

Streaming numbers and losses were inflated by Iger. Chapek just continued the trend.
 
Streaming numbers and losses were inflated by Iger. Chapek just continued the trend.

Initially it seemed Chapek was going to take streaming profitable after he took over. Then he started chasing market vaulation. This is where the major failures happened as Wall Street chose to pivot from subscriber growth to profit due to Netflix turning in large profit.
IMG_0641.jpeg
Maybe Iger started it but Chapek pretty much chose to abandon profits double down programming costs In an attempts chase subscribers.

IMG_0643.jpeg
Chapek took costs through the roof and have now peaked due to $5.5B in cuts announce back in Feb ‘23 by Iger.

So, Disney lost box office (covid), licensing (cancelled) and digital/ blueray revenue while forcing people to a $10/mo app where they can watch everything.

In the end it has killed studios . Content Sales and Licensing division is not recovering.
IMG_0642.jpeg
And to add to the suffering of DMED Linear cord cutting has progressed to drop faster than expected after looking extremely strong during the pandemic.

I am pretty firmly in the camp that Chapek bungled streaming which in turn harmed the rest of DMED. He was in charge and had he chose streaming profits he is probably still in a job.
 
I agree with you, but the question is how long do you wait? 12 months? 18 months? 24 months?

As much as I hate seeing Peltz contribute to the drama, I do think TWDC needs to address executive compensation, confront the realities of the FOX acquisition and, the elephant in the room, commit to a succession plan.

How long are investors supposed to wait for Iger to name a successor?
Myself, I am going to start passing judgement at the Q1FY24 earnings call.

In terms of the most important thing for an investor? it is getting each segment profitable, I can already see the Direct to Consumer trends and I think Iger and co will easily hit the goal of profitability.

I dont know what the realities of the Fox deal are? They have $11B in cash on hand and are generating about $3b in free cash flow over the last 4 quarters. They are not in financial trouble.

I am fine with Iger being the fixer. I am not sure beyond fixing streaming and the Studios what he will do for the 3yrs?

I am with you on the succession planning. Disney sucks at it. We have Iger for 3 more years and a bit? I will be honest, I dont think Iger is even thinking about. Lol. And I not sure how involved he should even be in the decision making process.
 
https://www.reuters.com/markets/dea...th-disney-stake-india-arm-sources-2023-10-11/

Blackstone holds initial talks with Disney for stake in India arm -sources
By M. Sriram and Aditya Kalra
October 10, 2023 - 11:11 PM CDT

MUMBAI, Oct 11 (Reuters) - Private equity firm Blackstone (BX.N) has held preliminary discussions with Walt Disney (DIS.N) to acquire a stake in the Indian arm of the entertainment firm, two sources familiar with the matter told Reuters on Wednesday.

Blackstone is the latest suitor for Disney's assets in the hyper competitive Indian market, where it has been exploring a sale or a joint venture partner for the digital and TV business.

Blackstone and Disney declined to comment.

Blackstone-backed U.S. media firm Candle Media, founded by former Disney executives, led conversations between the two parties last week, one of the sources said.

Indian newspaper The Economic Times first reported the talks earlier on Wednesday. Disney has also held talks with Indian billionaires Gautam Adani and Sun TV Network (SUTV.NS) owner Kalanithi Maran, Bloomberg News reported last week.

With subscriber exits accelerating, Disney has sought to revive the fortunes of its streaming business in India by offering free cricket on smartphones, betting that the strategy will boost advertising revenue.

It has meanwhile lost streaming rights for some key cricket tournaments to Indian billionaire Mukesh Ambani's broadcasting unit - including the Indian Premier League and the national cricket team's bilateral matches.
 
Nelson Peltz isn't the problem, any more than Saul Steinberg was the problem in 1984 when he made a hostile bid for DIS. Nor was Brian Roberts/Comcast the problem in 2004 when the same thing happened again.

Steinberg Launches Disney Bid​
By Mark Potts​
June 9, 1984​

Comcast makes hostile bid for Disney​
Feb. 11, 2004, 6:26 AM CST​

The 1984 crisis resulted in Michael Eisner becoming CEO, and 2004 got us Bob Iger. And now here we are 20 years on with the company's stock price hovering at lows not seen since 2014. While the problems aren't as deep as before, there are issues that need fixing pretty quickly.

Judgement is passed (or as has been said "goalposts" established) every single business day from 9:30 AM to 4:00 PM Eastern time on the floor of the New York Stock Exchange. If DIS is financially healthy and growing, the stock price reflects that and corporate raiders don't have an edge to exploit.
 
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https://www.wsj.com/business/media/disney-raises-prices-as-its-theme-parks-ec4c8cf4

Disney Raises Prices at Its Theme Parks
Entertainment conglomerate looks to get more out of parks division

By Will Feuer
Updated Oct. 11, 2023 9:15 am EDT

Disney is raising prices at its theme parks as the entertainment conglomerate looks to get more out of its parks divisions amid softness in its linear TV business and challenges in its shift to streaming.

At the company's Disneyland park in California, prices for the lowest-tier single-day ticket remains $104. On the most popular days, though, Disneyland is raising prices by more than 8% to $194. For a five-day ticket, Disneyland raised prices by nearly 16% to $480.

The park also raised the price of various add-ons. Disneyland's Genie+ product, which gives customers access to shorter lines, will now cost $30 a person, up by $5. For five-day tickets, the price for Park Hopper, which lets customers go between Disneyland and Disney California Adventure Park on the same day, also rose by 25% to $75.

Disneyland also raised the price for parking and other products, including its Magic Key annual passes.

Disney World in Florida separately raised the price of parking and annual passes, though the price for date-based passes haven't changed.

"We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer," a spokesperson said.

Last week, Disney rolled out limited-time promotions for kids' tickets at both Disneyland and Disney World.

The pricing adjustments come as Disney plans to plow some $60 billion in investments into its parks and cruises division over the next decade, roughly double the investment that the unit saw over the past 10 years.

Write to Will Feuer at Will.Feuer@wsj.com
 
https://www.wsj.com/business/media/disney-raises-prices-as-its-theme-parks-ec4c8cf4

Disney Raises Prices at Its Theme Parks
Entertainment conglomerate looks to get more out of parks division

By Will Feuer
Updated Oct. 11, 2023 9:15 am EDT

Disney is raising prices at its theme parks as the entertainment conglomerate looks to get more out of its parks divisions amid softness in its linear TV business and challenges in its shift to streaming.

At the company's Disneyland park in California, prices for the lowest-tier single-day ticket remains $104. On the most popular days, though, Disneyland is raising prices by more than 8% to $194. For a five-day ticket, Disneyland raised prices by nearly 16% to $480.

The park also raised the price of various add-ons. Disneyland's Genie+ product, which gives customers access to shorter lines, will now cost $30 a person, up by $5. For five-day tickets, the price for Park Hopper, which lets customers go between Disneyland and Disney California Adventure Park on the same day, also rose by 25% to $75.

Disneyland also raised the price for parking and other products, including its Magic Key annual passes.

Disney World in Florida separately raised the price of parking and annual passes, though the price for date-based passes haven't changed.

"We are constantly adding new, innovative attractions and entertainment to our parks and, with our broad array of pricing options, the value of a theme park visit is reflected in the unique experiences that only Disney can offer," a spokesperson said.

Last week, Disney rolled out limited-time promotions for kids' tickets at both Disneyland and Disney World.

The pricing adjustments come as Disney plans to plow some $60 billion in investments into its parks and cruises division over the next decade, roughly double the investment that the unit saw over the past 10 years.

Write to Will Feuer at Will.Feuer@wsj.com
how sustainable as this? we're stock holders, but these constant price hikes have lead us to vacation else where or less often.
 
https://www.hollywoodreporter.com/tv/tv-news/daredevil-marvel-disney-1235614518/

‘Daredevil’ Hits Reset Button as Marvel Overhauls Its TV Business

Launched during the pandemic with a playbook to shoot $150 million-plus seasons with no pilots, the Disney unit is undergoing growing pains and seeing the logic of "traditional TV culture."

By Borys Kit
October 11, 2023 6:55am PDT

It didn’t take long to see the problem after Marvel Studios’ Daredevil: Born Again paused production mid-June during the writers strike. Fewer than half of the series’ 18 episodes had been shot, but it was enough for Marvel executives, including chief Kevin Feige, to review the footage and come away with a clear-eyed assessment: The show wasn’t working.

So, in late September, Marvel quietly let go head writers Chris Ord and Matt Corman and also released the directors for the remainder of the season as part of a significant creative reboot of the series, The Hollywood Reporter has learned. The studio is now on the hunt for new writers and directors for the project, which stars Charlie Cox as Matt Murdock, a blind lawyer turned superhero.

The Daredevil revamp is the latest in a series of growing pains for Marvel television. Since debuting the Emmy-winning WandaVision in January 2021, the studio, which dominated the film industry in the 2010s, has released more than 50 hours of TV programming after creating a small-screen division from the ground up during the pandemic.

Through it all, the company eschewed the traditional TV-making model. It didn’t commission pilots but instead shot entire $150 million-plus seasons of TV on the fly. It didn’t hire showrunners, but instead depended on film executives to run its series. And as Marvel does for its movies, it relied on postproduction and reshoots to fix what wasn’t working.

Even though they remain, along with Star Wars titles, the most watched shows on Disney+, Marvel series have recently faced a number of creative challenges and cries of diminishing returns from critics and audience metrics, causing a major shift at the studio to move to make TV shows the more traditional way.


Is the Marvel TV Machine Slowing Down?



“We’re trying to marry the Marvel culture with the traditional television culture,” says Brad Winderbaum, Marvel’s head of streaming, television and animation. “It comes down to, ‘How can we tell stories in television that honor what’s so great about the source material?’”

With Daredevil’s new direction, Marvel hopes to right the ship on a project with sky-high expectations. The show is Marvel’s first to feature a hero who already had a successful series on Netflix, running three seasons. But sources say that Corman and Ord crafted a legal procedural that did not resemble the Netflix version, known for its action and violence. Cox didn’t even show up in costume until the fourth episode. Marvel, after greenlighting the concept, found itself needing to rethink the original intention of the show.

Marvel plans to keep some scenes and episodes, though other serialized elements will be injected, with Corman and Ord becoming executive producers on the two-season series.

Daredevil is far from the first Marvel series to undergo drastic behind-the-scenes changes. Those who work with Marvel on the TV side have complained of a lack of central vision that has, according to sources, begun to afflict the studio’s shows with creative differences and tension. “TV is a writer-driven medium,” says one insider familiar with the Marvel process. “Marvel is a Marvel-driven medium.”

On the Oscar Isaac starrer Moon Knight, show creator and writer Jeremy Slater quit and director Mohamed Diab took the reins. Jessica Gao developed and wrote She-Hulk: Attorney at Law but was sidelined once director Kat Coiro came on board. Production was challenging, with COVID hitting cast and crew, and Gao was brought back to oversee postproduction, a typical showrunner duty, but it’s the rare Marvel head writer who has such oversight.

Even though the company does not have a writers-first approach to TV, directors could feel short-changed as well. “The whole ‘fix it in post’ attitude makes it feel like a director doesn’t matter sometimes,” says one person familiar with the process.

As its shows ramped up during the pandemic, Marvel stepped outside its usual staffing approach and brought in outside execs after years of internally promoting creatives who had been sufficiently trained in the Marvel method.

This change was felt most severely on Secret Invasion, the Samuel L. Jackson-led thriller that stands as Marvel’s worst-reviewed series. Kyle Bradstreet, a writer and executive producer on USA Network Emmy winner Mr. Robot, had been working on the scripts for Secret Invasion for about a year when he was fired after Marvel decided on a different direction. Enter new writer Brian Tucker, who penned the crime thriller Broken City. Thomas Bezucha, who helmed the thriller Let Him Go, and Ali Selim, who worked on Hulu’s 9/11 drama The Looming Tower, were on board as directors and to help crack the story.

So far, so normal, at least by Marvel’s creative development standards. Details are murky, but what happened next, in the summer of 2022, debilitated the production as factions became entrenched and leaders vied for supremacy during Secret Invasion’s preproduction in London. “It was weeks of people not getting along, and it erupted,” says an insider. Marvel declined to directly comment on the matter.

The company dispatched Jonathan Schwartz, a senior executive and member of Marvel’s creative steering committee known as The Parliament, to get Secret Invasion back on track when it was falling behind schedule and on the verge of losing some actors because of other commitments.

By early September, a good portion of the Invasion team had been replaced, with new line producers, unit production managers and assistant directors. And Bezucha, who was supposed to direct three episodes, left the show because of new scheduling conflicts. The Marvel executive overseeing the show, Chris Gary, was reassigned and, according to sources, is expected to depart Marvel when his contract is up at the end of the year.

As it moves forward, Marvel is making concrete changes in how it makes TV. It now has plans to hire showrunners. Gao’s postproduction work on She-Hulk helped Marvel see that it would be helpful for its shows to have a creative throughline from start to finish.

“It’s a term we’ve not only grown comfortable with but also learned to embrace,” says Winderbaum of showrunners and Marvel TV’s intention to hire them.

The studio also plans on having full-time TV execs, rather than borrowing its film executives.

“We need executives that are dedicated to this medium, that are going to focus on streaming, focus on television,” says Winderbaum, “because they are two different forms.”

It also is revamping its development process. Showrunners will write pilots and show bibles. The days of Marvel shooting an entire series, from She-Hulk to Secret Invasion, then looking at what’s working and what’s not, are done.

And just as Loki, which returned Oct. 5, marked Marvel’s first season two of a series (out of nine TV shows to date), the studio plans on leaning into the idea of multiseason serialized TV, stepping away from the limited-series format that has defined it. Marvel wants to create shows that run several seasons, where characters can take time to develop relationships with the audience rather than feeling as if they are there as a setup for a big crossover event.

Some of its next shows, in fact, promise to be more personal stories. Echo, which premieres in January, is a grounded crime story with few visual effects, revolving around deaf Native American antihero Maya Lopez (Alaqua Cox). Wonder Man, a show that was paused because of the writers and actors strikes, is meant to be a behind-the-scenes look at Hollywood and a character study of Simon Williams (Yahya Abdul-Mateen II), a superhero who has a side gig as an actor and stuntperson.

Winderbaum says he wants people to watch the shows because they love the characters. It should work, he says, “beyond the fact that it ties into [other projects] or if they are going to be in a movie or if it is setting up an Avengers film.”
 












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