https://finance.yahoo.com/video/hollywood-strikes-broadcast-media-big-155103612.html
Hollywood strikes: Broadcast media is in 'big, big trouble', analyst says
Brad Smith
Fri, July 14, 2023 at 5:51 PM GMT+2
Hollywood actors and writers are both on strike for the first time in over 60 years. Michael Pachter, Wedbush Managing Director, Equity Research, tells Yahoo Finance Live how broadcast media is in "big, big trouble," but streamers won't be "hit as bad" due to international production and being able to purchase streaming rights to existing content.
Video Transcript
BRAD SMITH: The fight in Hollywood heating up as actors and writers come together on the picket line for the first time in over 60 years. So how will this impact studios and streamers? Joining us now, we've got Michael Pachter, Wedbush Managing Director of Equity Research.
And we still have our own very own Ale Canal here. Michael, Thanks for joining us this morning for the conversation. So from your perspective, does this change the calculus about how you evaluate these companies that are still in the business of creating content to try and drive even more subscriptions?
MICHAEL PACHTER: Yeah, it makes me question the judgment of their managements. And I actually agree with Brianne Drescher. I think the studios are just completely wrong on this one. I'm not suggesting that they cave but I'm suggesting that they compromise.
And they just haven't even begun discussions with the writers. The actors, obviously, just went on strike. So, yeah, content is their lifeblood. They're being really foolish about this. And you know, Ale pointed out that the biggest impact is on scheduled series, commercial broadcast. And in particular, daily television. So soap operas and late night.
Those guys are going to have to stop production like now. So that's a real problem. And then, it's going to become a huge problem in September when the new season for broadcast television starts. The streamers aren't hit as bad.
And in fairness, Netflix is like profitable. They're the only profitable streamer. So they can afford to kind of hang out and do nothing. They can shift production overseas. They're making 25 Korean language television shows as we speak. And they can pay up for catalog some more Seinfeld.
And their viewers aren't going to really notice because there's something like 15,000 different titles on Netflix. So you'll always find something to watch there. But broadcast is in big, big trouble. And really, questions the judgment of the managements.
ALEXANDRA CANAL: So Michael, given that point, do you think Netflix is best positioned to weather both of these strikes when you look at all of the media and cable and entertainment companies right now?
MICHAEL PACHTER: Yeah, by far. The movie-- first, it's the commercial broadcast guys that are hit. Second, it's the movie studios. Because, you're right, that it's not going to hit anybody until 2024. But if you have no summer films for 2024. If you let this thing drag out two or three more months, they're screwed. And theaters are screwed.
So the movie studios have to get to the table. Fortunately for them, Netflix sucks at making movies. I mean, they haven't made a good one yet. And the handful that they've made that a lot of people have watched, kind of keep you busy for another two hours. But they don't really care.
And they've been pi$$ing money away on film because they don't have theatrical. So they lose the biggest revenue piece of the pie. They don't have DVD sales. So they-- and they're really de-emphasizing studio films anyway and they're focused more on television. And what they've really discovered is foreign language TV plays well in the US and elsewhere.
So Spanish language plays globally. You're seeing a slew of Scandinavian shows showing up in the US that are dubbed. They're just-- I saw a Turkish show the other day. And I didn't even know you know Turkey made spy thrillers, but it looked very much like a US show.
So Korean TV works. They're going to be absolutely fine. And they're the problem. They're the problem. The studios fed them and made them successful. And now the studios are suffering because they're trying to compete and they can't afford to compete. Netflix would love this to drag on for five more years. So they're the wrong guys to look at to be the first to cave, they will not be the first.
ALEXANDRA CANAL: Michael, I was really struck yesterday by Bob Iger comments in an interview that it's not realistic what the actors and writers are asking for, which I found sort of unusually adversarial. And I just wonder, I've seen a lot of vilifying too of he and some of the other CEOs, who are taking home very hefty paychecks, right?
The relationship between the studios and the actors and writers. Is there a chance of permanent damage there and does it even matter? I mean, do they even have a choice but to work with each other?
MICHAEL PACHTER: Yes, yes, permanent damage. And, no, it doesn't matter. I mean, it's a great headline. Iger made 65 million bucks. That's like 25% of the cost of "Guardians of the Galaxy." So who cares.
I mean, it's a lot of money for an individual but that 65 million wouldn't be spread very far among the Actors Guild or the Writers Guild. So what matters more is your attitude. And Iger is as big a part of the problem as anybody because he decided to chase streaming. And before he chased it, he supported it.
So he used to license Disney content. They pulled their movies off the stars and gave them to Netflix. He's one of the biggest reasons Netflix has succeeded. I think the biggest culprit was probably Les Moonves, who's not employed anymore.
But these guys were so quick to reward shareholders by licensing content immediately to Netflix as soon as the season ended, that they propped up Netflix and they made Netflix into this big threat. Then, they all stupidly decided to follow Netflix.
What they should have done is pulled their content from Netflix and kept it off of streaming for three years and not allowed us to become accustomed to an inexpensive way to view a mass quantity of high quality content. They blew it. And he's the biggest-- second biggest behind Moonves, biggest culprit.
So for him to say it's not realistic. Look at sports. Sports has figured this out they pay out 50% of overall revenue to the athletes. And somehow that works. And what happened? Yeah, the price of a ticket to a football game went from 25 bucks to $200 or more. But, we got more television.
We have now Monday night, Thursday night, Sunday night football. We used to only have one. So more football on TV because they have to pay the athletes more. You'll get better distribution of television or film to televised content if they pay the actors more and you'll get better content.
I think Iger, who's only a few years older than me, is a Luddite. He doesn't get the tech. He's afraid of it. He's emulating it poorly. And I think he's just completely wrong.
BRAD SMITH: Now if we could just do something about my forced exposure to watching the Giants or New York sports versus watching my Philadelphia Eagles in this territory and market.