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https://www.wsj.com/articles/disney-dis-q2-earnings-report-2023-fcacec47
Disney to Make Hulu Content Available Within Disney+ Platform
Entertainment giant posts narrower streaming loss for the quarter amid price increases
By Robbie Whelan
Updated May 10, 2023 8:06 pm EDT
Walt Disney Co. said it would make Hulu content available within Disney+ in the U.S. by the end of the year, the latest effort by newly returned Chief Executive Robert Iger to get the company’s streaming business to profitability.
“We will soon begin offering a one-app experience domestically that incorporates our Hulu content via Disney+,” Mr. Iger said during a call with investors to discuss the company’s latest quarterly results.
Mr. Iger said the company’s major streaming platforms—which beyond Disney+ and Hulu also include ESPN+—would remain available as stand-alone options, but said the upcoming one-app offering would provide greater opportunities for advertisers and make navigating Disney’s various content libraries easier for consumers.
“We also think that it will benefit consumption in general, lower churn, be more attractive,” Mr. Iger said. “It’s just an all-in-one. It’s a bigger platform.”
The move comes as Disney announced it had dramatically reduced its streaming business’s losses in the latest quarter—largely the result of price increases for Disney+—but also reported that Disney+ suffered its first-ever domestic subscriber loss.
Disney shares were 4.4% lower in after-hours trading.
Mr. Iger also confirmed that Disney has held negotiations with rival Comcast—which owns one-third of Hulu—that he described as “cordial,” over the future of the streaming service.
Earlier this year, Mr. Iger said that as far as Hulu is concerned, “everything is on the table.” On Wednesday, Mr. Iger softened that statement, saying that with the benefit of an additional three months to review the streaming business, he had decided that Disney+ should have a general entertainment offering for the long term.
“Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Mr. Iger said. “How that ultimately unfolds is to some extent in the hands of Comcast.”
Comcast had no comment.
Mr. Iger began Wednesday’s call with an unusual introductory statement: He congratulated Disney rival Universal Pictures, a division of Comcast, for the box office success of “The Super Mario Bros. Movie,” which recently surpassed $1.16 billion in total ticket sales, making it the fifth-highest grossing animated film of all time.
Hulu’s unusual joint ownership arrangement is the result of Disney’s 2019 acquisition of 21st Century Fox’s major entertainment assets, a deal that boosted Disney’s stake in Hulu from one-third to two-thirds. Under an agreement reached that same year, both Disney and Comcast have the right to force a sale of Comcast’s stake at fair-market value, starting in 2024, with a floor valuation of $27.5 billion for the whole service.
Disney on Wednesday said its direct-to-consumer segment, which includes streaming, lost $659 million in the quarter ending April 1, far less than the $845 million loss that analysts polled by FactSet had anticipated.
Price increases to Disney+ and Disney’s other streaming bundles implemented in December, along with a new ad-supported tier for the service, are starting to show up in the company’s financial results. Average monthly revenue per user, or ARPU—a key metric in streaming—for Disney+ rose to $7.14 in the U.S. and Canada from $5.95 in the previous quarter.
The global subscriber base for Disney+ fell by 4 million from the previous quarter to 157.8 million, mainly the result of cancellations in India, where Disney last year lost the rights to stream a popular cricket league that had been a major driver of new sign-ups.
The company also said Disney+ lost 300,000 subscribers in the U.S. and Canada, a number that Mr. Iger described as insignificant—and as a sign that Disney has room to raise prices further.
In Wednesday’s call, Mr. Iger said that he intends to raise prices further for the ad-free, stand-alone version of Disney+ in an effort to drive more subscribers to the lower-priced ad-supported tier, which he said is producing strong revenue from advertising sales.
Hotstar, the Indian version of Disney+, saw its subscriber count fall to 52.9 million from 57.5 million. However, that decline is likely to improve the streaming service’s overall financial health, because subscribers in India only produce 59 cents a month in average revenue, by far Disney’s weakest market for streaming sales.
Income from Disney’s traditional television networks, including ESPN, which send cash to the company’s coffers in the form of carriage fees and advertising revenue, fell significantly to $1.8 billion, from $2.8 billion in the year-earlier quarter. The decline was in line with analyst expectations.
Before he came back as CEO, Mr. Iger said in September that traditional TV “is marching to a distinct precipice, and it’s going to be pushed off,” as millions of cable subscribers cut the cord each year.
Sales and income increased at Disney’s Parks, Experiences and Products division, to $7.8 billion and $2.2 billion respectively. The second quarter was the first quarter in recent memory without major Covid-19 related disruptions to any of its theme parks, including Disneyland Shanghai, which has been plagued by closures over the last several years.
Mr. Iger also addressed the continuing battle between Disney and Florida Gov. Ron DeSantis, which has moved to the courts in recent weeks, saying that Mr. DeSantis’s attacks on the company are “plainly a matter of retaliation” and threaten Disney’s ability to invest further in Florida.
“Does the state want us to invest more, employ more people, and pay more taxes, or not?” Mr. Iger asked, after noting that there are thousands of special tax districts in Florida that were established by private companies and resemble the one that includes Walt Disney World that haven’t attracted the governor’s criticism.
A spokesman for Mr. DeSantis didn’t respond to requests for comment.
Overall, Disney’s revenue grew 13% from a year earlier to $21.8 billion. Net profit nearly tripled to $1.27 billion from $470 million a year earlier.
Disney to Make Hulu Content Available Within Disney+ Platform
Entertainment giant posts narrower streaming loss for the quarter amid price increases
By Robbie Whelan
Updated May 10, 2023 8:06 pm EDT
Walt Disney Co. said it would make Hulu content available within Disney+ in the U.S. by the end of the year, the latest effort by newly returned Chief Executive Robert Iger to get the company’s streaming business to profitability.
“We will soon begin offering a one-app experience domestically that incorporates our Hulu content via Disney+,” Mr. Iger said during a call with investors to discuss the company’s latest quarterly results.
Mr. Iger said the company’s major streaming platforms—which beyond Disney+ and Hulu also include ESPN+—would remain available as stand-alone options, but said the upcoming one-app offering would provide greater opportunities for advertisers and make navigating Disney’s various content libraries easier for consumers.
“We also think that it will benefit consumption in general, lower churn, be more attractive,” Mr. Iger said. “It’s just an all-in-one. It’s a bigger platform.”
The move comes as Disney announced it had dramatically reduced its streaming business’s losses in the latest quarter—largely the result of price increases for Disney+—but also reported that Disney+ suffered its first-ever domestic subscriber loss.
Disney shares were 4.4% lower in after-hours trading.
Mr. Iger also confirmed that Disney has held negotiations with rival Comcast—which owns one-third of Hulu—that he described as “cordial,” over the future of the streaming service.
Earlier this year, Mr. Iger said that as far as Hulu is concerned, “everything is on the table.” On Wednesday, Mr. Iger softened that statement, saying that with the benefit of an additional three months to review the streaming business, he had decided that Disney+ should have a general entertainment offering for the long term.
“Where we are headed is for one experience that would have general entertainment and Disney+ content together,” Mr. Iger said. “How that ultimately unfolds is to some extent in the hands of Comcast.”
Comcast had no comment.
Mr. Iger began Wednesday’s call with an unusual introductory statement: He congratulated Disney rival Universal Pictures, a division of Comcast, for the box office success of “The Super Mario Bros. Movie,” which recently surpassed $1.16 billion in total ticket sales, making it the fifth-highest grossing animated film of all time.
Hulu’s unusual joint ownership arrangement is the result of Disney’s 2019 acquisition of 21st Century Fox’s major entertainment assets, a deal that boosted Disney’s stake in Hulu from one-third to two-thirds. Under an agreement reached that same year, both Disney and Comcast have the right to force a sale of Comcast’s stake at fair-market value, starting in 2024, with a floor valuation of $27.5 billion for the whole service.
Disney on Wednesday said its direct-to-consumer segment, which includes streaming, lost $659 million in the quarter ending April 1, far less than the $845 million loss that analysts polled by FactSet had anticipated.
Price increases to Disney+ and Disney’s other streaming bundles implemented in December, along with a new ad-supported tier for the service, are starting to show up in the company’s financial results. Average monthly revenue per user, or ARPU—a key metric in streaming—for Disney+ rose to $7.14 in the U.S. and Canada from $5.95 in the previous quarter.
The global subscriber base for Disney+ fell by 4 million from the previous quarter to 157.8 million, mainly the result of cancellations in India, where Disney last year lost the rights to stream a popular cricket league that had been a major driver of new sign-ups.
The company also said Disney+ lost 300,000 subscribers in the U.S. and Canada, a number that Mr. Iger described as insignificant—and as a sign that Disney has room to raise prices further.
In Wednesday’s call, Mr. Iger said that he intends to raise prices further for the ad-free, stand-alone version of Disney+ in an effort to drive more subscribers to the lower-priced ad-supported tier, which he said is producing strong revenue from advertising sales.
Hotstar, the Indian version of Disney+, saw its subscriber count fall to 52.9 million from 57.5 million. However, that decline is likely to improve the streaming service’s overall financial health, because subscribers in India only produce 59 cents a month in average revenue, by far Disney’s weakest market for streaming sales.
Income from Disney’s traditional television networks, including ESPN, which send cash to the company’s coffers in the form of carriage fees and advertising revenue, fell significantly to $1.8 billion, from $2.8 billion in the year-earlier quarter. The decline was in line with analyst expectations.
Before he came back as CEO, Mr. Iger said in September that traditional TV “is marching to a distinct precipice, and it’s going to be pushed off,” as millions of cable subscribers cut the cord each year.
Sales and income increased at Disney’s Parks, Experiences and Products division, to $7.8 billion and $2.2 billion respectively. The second quarter was the first quarter in recent memory without major Covid-19 related disruptions to any of its theme parks, including Disneyland Shanghai, which has been plagued by closures over the last several years.
Mr. Iger also addressed the continuing battle between Disney and Florida Gov. Ron DeSantis, which has moved to the courts in recent weeks, saying that Mr. DeSantis’s attacks on the company are “plainly a matter of retaliation” and threaten Disney’s ability to invest further in Florida.
“Does the state want us to invest more, employ more people, and pay more taxes, or not?” Mr. Iger asked, after noting that there are thousands of special tax districts in Florida that were established by private companies and resemble the one that includes Walt Disney World that haven’t attracted the governor’s criticism.
A spokesman for Mr. DeSantis didn’t respond to requests for comment.
Overall, Disney’s revenue grew 13% from a year earlier to $21.8 billion. Net profit nearly tripled to $1.27 billion from $470 million a year earlier.