Did Disney and VMK drop the ball on this one?

[Maleficent2]

McDonalds



McDonald's® Happy Meal® Featuring
Disney's Happiest Celebration On Earth

September 2 - September 29, 2005 (while supplies last)

For the first time ever, all Disney Theme Parks around the world are joining together to celebrate 50 years of magic at Disney Parks and Resorts and the 50th anniversary of Disneyland with the biggest celebration in Disney history!

McDonald's® is joining the party by providing 10 collectible figurines, featuring the top Disney characters and unique 3D attraction cards. 100 lucky customers will unveil a 3D "winning card" that will make them potential winners to a trip for four to the Happiest Celebration On Earth at either WALT DISNEY WORLD® or DISNEYLAND® Resort from McDonald's!

Toys offered in sequence while supplies last at participating McDonald's restaurants.

CAUTION: May contain small parts. Not intended for kids under 3

For Children Under 3 Ask About...Fisher-Price® Toddler Toys recommended for kids 1 and over.

As to Disney Artwork/Properties: ©DISNEY/PIXAR and Buzz Lightyear is inspired by the Walt Disney Pictures presentation of a Pixar Animation Studios film, "Toy Story 2"
© McDonald's

this is where I think they dropped the ball. Disney wants kids to play VMK so they will bug their parents into taking them to WDW/DL...Kids love MickeyD's what better way to get the word out about VMK than to include with every Happy Meal toy a collectible card one time use for an item in VMK with the web addy etc!

I can not beleive that they did not do this with this promo.....what were they thinking or not thinking

Mal

 

[HollyJoy]

I think you just might have something there! They did miss out!

 

[goofy4dizney]

I totally agree with you, Mal!

We went and got my daughter a Happy Meal the other day because of the promotion, and I swear I looked on every bit of paper and plastic to see if there was any mention of VMK, and couldn't believe that there was none!

What a prime opportunity wasted...

 

[Maleficent2]

I know didn't that just amaze you....nothing not even a little blurb I would get rid of the advertising staff if they made a colossal blunder like this and they worked for me.....

go figure.

Mal

 

[dippydawg]

We went and got my daughter a Happy Meal the other day because of the promotion, and I swear I looked on every bit of paper and plastic to see if there was any mention of VMK, and couldn't believe that there was none!

I even bought a Happy Meal for myself, just in case.

Not only was I disappointed, I was still hungry.

 

[1moredisneyfan]

be careful what you wish for . . . can you imagine the "over 50 billion served" showing up on-line to play the game. We already have server issues with less than 3000.

just a thought

 

[BrittnTylersMom]

I have to agree Mal!!

When I saw the Mickey figurine as the toy in my kids happy meals, I was first surprised to see him, because McDonalds and Disney ended their ten year contract (2 or 3?) years ago.
Then I started looking for the VMK logo!!

Anyone know if Disney and McDonalds partnered up again long term? They were, of course, the best toys!!

 

[Maleficent2]

I want Glasses you know the real ones that were embossed for the "100 years of MAgic" and the Millenium Celebration.....maybe VMK glasses

I don't know about the McDonalds and Disney alliance, good question????


Mal

 

[Indisposed]

be careful what you wish for . . . can you imagine the "over 50 billion served" showing up on-line to play the game. We already have server issues with less than 3000.

just a thought

I think you have a very good valid point there.

 

[charliez]

I think you might want to consider VMK's intended target audience of teens and tweens compared with the Happy Meal crowd (including the Mighty Kids Meals) which ranges from 3 to around 10 or 11. (Most 12 year olds would sooner do homework on Saturday than be called even a "mighty kid"...)

Given that the age overlap is probably in the 8-10 range, which misses a significant portion of each audience, I can see where they wouldn't focus on VMK.

(Although I wouldn't see a simple pin code as being out of line...)

Of course, it could just be a case of a lack of communication or too long a lead time required for Happy Meal planning.