If you are savvy enough, as many people on these boards are, you do not have to pay $500 a night to stay at a WDW deluxe resort. Yes, if you are pricing rooms out at rack rate, the prices are a bit shocking (to me, anyway!), but we have never paid rack rate for any resort on Disney property. With a combination of Disney rewards points and discounts, I'm typically able to get substantial cost savings at Disney resorts. I use mastercard and Jetblue points towards our airfare and can also get Landry's gift cards through another card and use the Landry's Select Card for rewards (our lunch at Yak & Yeti the other day was free using our cards!). And if I can't get a good discount on a deluxe, we'll book Swan/Dolphin on a SPG discount. We also prefer the EP resorts and will book the resort/room category that is cheapest for our trip (they are typically cheaper than the MK resorts). All in all, by grabbing discounts here and there on dining, tickets and rooms, I'm typically able to save much more on a WDW trip than any other vacation we go on. We're also lucky that we live within driving distance of 3 major airports and can shop our airfare a bit. Do you have to put a lot of time and research in order to do this, yes, of course, and many people don't have the time or interest in doing it, but it is possible.